Contractions in copywriting - When can I use them?September 27th, 2013 43 Comments
Contractions. Too few people use ’em.
I think that’s partly because they’re scared of getting it wrong (e.g. using “it’s” when they should have used “its”). And partly, it’s because they think contractions are always inappropriate (i.e. it’s not ‘proper’ writing).
So I created one…
EDIT: You might also be interested in this follow-up discussion
After so many great comments to this post, I wrote a follow-up, answering a couple of questions in particular.
Please comment below with your thoughts. I'm not so old a dog that I can't learn a few new tricks!