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  1. Sam Stone wrote on

    Hi Glenn, this is great data! Thanks so much for sharing it.

  2. Camilla Peffer wrote on

    Glenn, you really need to do a post on how creative, wordy types like us can leverage excel. I’m a real dingus when it comes to reporting and analytics, and I’m sure a lot of other writers could really use a bit of your advice. It would sure come in handy for reporting results!

    Getting back to your post, it’s basically a reflection of my career – I’m an in-house copywriter for a domain registrar, and my last client was in sales and marketing (for real estate agents). Spookily spot-on you are Glenn.

    1. Glenn Murray wrote on

      Thanks Camilla. I didn’t really do anything fancy in this spreadsheet. Just SUMs and charts. It was all the classification that was difficult, and that was manual. Of course, I’m happy to run through that if you like, but I’m sure there are plenty of tutorials on YouTube that cover it far better than I could. Or is there something specific you’d like me to cover?

  3. Rhonda wrote on

    This is fantastic information for me. Thanks a lot for sharing. My clients come through an agency but I hope I can find at least one other on my own to start with, and your data is going to be very useful.

    1. Glenn Murray wrote on

      That’s wonderful to hear, Rhonda. Thanks for your kind words. I hope it helps. :-)

  4. Peter Wise wrote on

    Fascinating, thanks Glenn. Same experience for me in several areas – size of business and sectors in particular. With agency work, IT, finance tend to be the biggies in the UK too.

    1. Glenn Murray wrote on

      Interesting. Is your background similar to mine?

  5. Peter Wise wrote on

    I’m a history graduate, and started out in mainstream ad agencies and have freelanced for the last 20 years. I can write most stuff…with technical writing a notable exception.

    1. Glenn Murray wrote on

      Haha! Completely the opposite, then. :-) Very interesting that you’re clients are similar, then.

  6. Peter Wise wrote on

    Yes, and here’s a strange thing. I used to have a very short page on my website – literally one paragraph. It was under the heading “Technical writing”. It essentially said that was the one thing I did not do, so sorry, but you’ll need to look elsewhere.

    Guess what page was number one on UK Google for about a year for the phrase “technical writer”? Yup – I never knew Google spiders could have a sense of humour.

    1. Glenn Murray wrote on

      Brilliant! I hope you wrote a case study about it? Or at least took some side-by-side screenshots!

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  9. Mark wrote on

    Hi Glenn

    What type of jobs did you do for real estate agents?

    Copy for regular listings, larger featured listings, brochures?


    1. Glenn Murray wrote on

      G’day Mark. Yeah, all of the above. I started with residential property descriptions, but that quickly turned into commercial property descriptions, then corporate brochure copy (for agencies and developers) and all sorts of other stuff. These days, I don’t write many property descriptions of any sort, because agents don’t seem to value them enough to pay properly.

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