A copywriting post worth talking aboutNovember 6th, 2013 2 Comments
After being called an “arrogant asshole” by the CEO of Ragan.com and PRweb.com, I was ready for a lift. And today I got it.
As a big proponent of conversational copywriting, I was quick to click. What I found at the other end was a very pleasant surprise.
Led me to this article…
Andrew Boulton, copywriter for The Drum, had crafted a thought-provoking and charmingly written post: I ain’t your mate: where do we draw the line with friendly copywriting?
You should check it out.
This is exactly the sort of post I expect to see on a blog for professional communicators. Very refreshing. It may not answer any questions, but at least it asks a good one. And it made me laugh too:
“Yes you scaled the mountain, but on the way up a Yeti did a poo in your hood.”
So thanks, Andrew. And Mark, take note.
Please comment below with your thoughts. I'm not so old a dog that I can't learn a few new tricks!
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