Think you need a web designer? Think again.
best websites of the world

Please comment...

Please comment below with your thoughts. I'm not so old a dog that I can't learn a few new tricks!

Filed under: Usability, Web Design, , ,

Comments

  1. Nadia Barlow wrote on

    I so agree! As a copywriter I find end up doing most of this stuff for my clients because they really need help, and I can’t do my job without it. On the other hand, I do find starting of with some design work can be helpful for me. Ideally it would be an organic process where one informs the other. But the reality is that almost NEVER happens.

  2. Sandy Taylor wrote on

    Brilliant post! I agree wholeheartedly with your take on this. The sites I create are for sole traders rather than multinationals, but even so, we’re selling the sizzle not the sausage. An endearing narrative capturing the gentleness of the pig’s formative years, get the job done a lot better than than a scientific study into the quality of the sausage casings.

    1. Glenn Murray wrote on

      Thanks Sandy. Very kind of you. And yeah, the size of the business doesn’t change what works.

  3. Gemma wrote on

    Great article and I can’t help agree. A copywriter organises, structures and expresses the ideas a website needs to convey – the visual design then supports what the content is trying to do. Having said that, I do think some (very talented) designers can pull it off when they’ve done some serious homework about what the website needs to achieve.

    1. Glenn Murray wrote on

      Thanks Gemma! Yeah, I’m sure there are some talented designers out there who can do it, just as there are some talented UX peeps.

  4. Lyndall Talbot wrote on

    Totally agree! I’m at the front end of this very process and have the luxury of a client who’s working with me on strategy and asking that I write a very specific brief to the web designer, who I’ll also be having a close working relationship with (hopefully :-)). Great article.

    1. Glenn Murray wrote on

      Thanks Lyndall. I do the same, all the time. I work with Ian, my designer, on every project. But he’s more than happy for me to wireframe everything for him. Makes his job a lot easier, because he can focus on what he’s really good at: award-winning design!

  5. Marie-Pier Rochon wrote on

    You’ve just put into words something that I noticed in the last few years, especially when working with tech companies that need their copywriters to be much more than just writers. In one of my last projects, where thinking about the functionality of the project was mostly left with me (on top of copy), it even had me researching UX design courses because I thought adding this degree to my copy skills would help the project a lot. At the same time, I also knew I already understood or at least knew how to discover how the client would experience the product enough to make smart decisions not just about the copy but also on design, functionality, usability and so on. Thanks for the article.

    1. Glenn Murray wrote on

      Thanks Marie-Pier. I always fantasise about doing another degree. But the truth is, I just don’t think I’d be able to find the time. I definitely think it’d be valuable, but I’m not convinced it’d be valuable *enough*. Maybe when the kids move out… ;-)

  6. Paul wrote on

    What you have described in your But they have to know more than copy section is a content strategist role. It’s a mix of writing, UX, IA and editorial planning. Senior web writers or UX people who are strong writers often take on this role. I do agree that a very experienced web writer is the best person for this role as they bring that writing experience that is often lacking around the table early on in web projects.

    1. Sally wrote on

      Yes, a content strategist often has those skills. Whether they would lead the whole thing really depends on the scale and set up of the project.

      The past few projects I’ve worked on as a content strategist have been in Agile teams so we’ve had a product owner, scrum master etc. It’s also been a long, long time since I’ve actually written any copy.

    2. Glenn Murray wrote on

      Hey Paul. (How’d you ever get that gmail addy?!) Yeah, I thought about that title, but I wasn’t entirely sure content strategists do UX?

Leave your comment

(required) (will not be published)