June 3rd, 2015
I received this email from an aspiring copywriter named Chelsea last night. I thought it and my answer might prove helpful for other up-and-coming writers. The email from an aspiring copywriter… “I’ve watched your Youtube videos on your tips for new copywriters. I want to thank you, as I have learned quit a bit. I have […]Read more...
October 24th, 2013
Back in April, I blogged about my copy deck. I compared the traditional agency copy deck to my wireframe approach, and suggested it’s best to format the copy much as you expect it to appear when live. Like this: Rather than something like this: Most freelance copywriters who read my post agreed with me. But […]Read more...
October 11th, 2013
Yesterday I posted an update on Google+ about writing copy within a wireframe. Two of my favourite copywriters, Kate Toon and Anna Butler, asked some very good questions in the comments. I thought I’d write a blog post to answer them properly. Kate’s question “Do you charge extra for the wireframes or include it in […]Read more...
October 10th, 2013
Ever thought of writing your web copy in a wireframe? I do it all the time, using Balsamiq Mockups. I’ve written about it a couple of times recently: Here and here. And I’m pleased to say, the guys over at Balsamiq got wind of my posts, and asked me to answer a few questions. About […]Read more...
September 12th, 2013
A while back, I wrote a post about my copy deck. Since then, quite a few people have asked me to expand on my use of Balsamiq for writing copy inside a wireframe. So I decided to record a screencast to explain it. It’s a little longer than I anticipated, because I actually ended up […]Read more...