October 24th, 2013
Back in April, I blogged about my copy deck. I compared the traditional agency copy deck to my wireframe approach, and suggested it’s best to format the copy much as you expect it to appear when live. Like this: Rather than something like this: Most freelance copywriters who read my post agreed with me. But […]Read more...
October 10th, 2013
Ever thought of writing your web copy in a wireframe? I do it all the time, using Balsamiq Mockups. I’ve written about it a couple of times recently: Here and here. And I’m pleased to say, the guys over at Balsamiq got wind of my posts, and asked me to answer a few questions. About […]Read more...