November 7th, 2013
Today, I read a rant about writers and readers by Jane Gilmore, editor of The King’s Tribune. And now I’m pissed. She complains: “…every outlet is struggling to cover costs. No one is deliberately devaluing the writers who are our bread and butter.” Then she tells writers: “Don’t promise an article and deliver it late, […]Read more...
September 22nd, 2009
In her recent excellent post, Is Quality Copywriting Worth the Expense?, copywriter Angie Haggstrom suggests that copywriting clients who accept poor quality (i.e. cheap) copy are endorsing that poor quality. They’re associating it with their own offering and brand – “it’s a reflection of you” I couldn’t agree more. But I think it’s important to […]Read more...