December 17th, 2013
This is a question I’ve thought long and hard about, over the last 11 years. My answer? I don’t think it does. Here’s why… When you quote fixed prices, clients focus only on the cost Perhaps an hourly rate would have been limiting in the early days, but not anymore. I used to work to […]Read more...
November 19th, 2013
A copywriter will always take longer than you expect. Why does copywriting take so long? Copywriting is more than just typing. And more than just creating sentences and paragraphs. Copywriting involves understanding the subject matter, understanding the client, understanding the reader, planning an approach and structure that satisfies all three, asking questions, writing the piece, […]Read more...
April 16th, 2009
This is the system I use to create, send and archive my copywriting proposals. With it, I can bang out a proposal and automatically save it in the right place. All in about 3 minutes. (TIP: Turn your volume up; I need a new mic!) What this demo doesn’t delve into… This screencast doesn’t go […]Read more...