April 13th, 2013
Last week, I read an interesting article by Neil Patel on the long versus short copy issue. It allegedly shows long copy out-performing short. On the face of it, it looks fairly compelling, but if you keep your thinking cap on when you’re reading it, you’ll see it’s actually quite weak. It shows us more […]Read more...
April 7th, 2009
I’ve written on the subject of long versus short copy before. At length (if you’ll pardon the terrible pun – it’s my blog, whatdyagonnadoaboutit?!). So I won’t go on about it here. Suffice to say that I think it’s horses for courses, and that long copy works well for some audiences and not for others. […]Read more...