October 16th, 2015
Most of my clients want conversational copy. They’re happy with contractions, incomplete sentences and sentences that start with conjunctions. That sort of thing. They know it’s all about keeping the reader reading. But very few are prepared to take the next step. To say, “fuck it, I’m gonna make a real statement here!” (Not necessarily by […]Read more...
August 19th, 2010
My brother-in-law Phil has a real way with words. He’s also something of a stand-up comedian. So I’ve been at him to write freelance for me, but he keeps ignoring me. I thought it was simply ‘coz Paul Cunningham says I’m hard to work for, but it turns out he’s just not comfortable with the […]Read more...