May 22nd, 2018
Who’d a thunk reviewing your own copy could be so hard? But it is. The problem is, by the time you’ve finished writing your draft, you’re so focused on reviewing your writing, that you tend to read what’s on the page, not what should be on the page. And you also tend to read it […]Read more...
September 20th, 2013
“It’s a hot day because of the sun.” Simple, right? You know what it means without having to even think about it. You just read it and move on to the next sentence. And isn’t that our job as copywriters? To get people to move on to the next sentence? Or is it to astound […]Read more...
May 1st, 2009
Whether you’re a copywriter or someone who’s about to hire one, this message is for you: 99% of the time, client supplied copy CANNOT BE FIXED. This video post explains why… Special Thanks This was my first HD video post. As I did the whole thing myself, it was a HUGE learning curve. Fortunately for […]Read more...