October 11th, 2013
Yesterday I posted an update on Google+ about writing copy within a wireframe. Two of my favourite copywriters, Kate Toon and Anna Butler, asked some very good questions in the comments. I thought I’d write a blog post to answer them properly. Kate’s question “Do you charge extra for the wireframes or include it in […]Read more...
October 8th, 2010
An aspiring copywriter emailed me with a question, the other day. He’d noticed that a lot of the samples in my portfolio are shown in their end state — i.e. design + copy. As someone investigating how to become a copywriter, he was concerned that he wouldn’t be able to do this in his own […]Read more...
December 9th, 2008
I’m curious. My gut tells me that if the design of your website or brochure is wrong for your audience, you’re wasting your money investing in copywriting. Well, maybe not wasting it, but certainly not making the most of it. First impressions count. And I reckon if your design’s tacky, people will conclude that your […]Read more...