September 30th, 2013
On Friday, I posted an infographic showing when it’s OK to use certain contractions in your copywriting. It’s been one of my most popular posts ever, in terms of traffic and comments. Very chuffed! A couple of comments, in particular, warranted further discussion… Have you yourself actually used those in writing before? Content writer, Micky […]Read more...
September 27th, 2013
Contractions. Too few people use ’em. I think that’s partly because they’re scared of getting it wrong (e.g. using “it’s” when they should have used “its”). And partly, it’s because they think contractions are always inappropriate (i.e. it’s not ‘proper’ writing). There are plenty of guides out there (like this and this) showing you how to […]Read more...
October 14th, 2008
!Short post warning! If there’s one piece of advice I’d offer to copywriters (other than embrace SEO), it’d be, “Use more contractions!” I’ve lost count of the number of freelancers who’ve sent me samples chock-full of things like “we will” and “you are” and “we are”. Even fairly conservative audiences like to read the way […]Read more...