March 7th, 2014
A gentleman from a waste water services provider emailed me, the other day, with this suggestion for a blog topic: “How about writing about how to take a relatively complex technical concept and making it easy to understand for non-technical people? Thats something I personally struggle with.” As an ex-technical writer (I worked in the […]Read more...
May 17th, 2010
Rand Fishkin has published a very helpful post on SEO myths versus reality. An excellent read. But I think he — like many other SEOs — undervalues content. Especially for SMBs. Rand’s problem attitude to content This is the attitude I’m talking about: “Those brands and sites that have… users invested in promoting their work […]Read more...
March 19th, 2010
An aspiring copywriter emailed me today with a question. I thought my answer might be useful to others. (Sorry, I’ve done this twice in a row now!) The Question Is web content writing different from web copywriting? Are there different skill sets involved? My Answer Thanks for your email. Unfortunately the answer is yes. Some people […]Read more...