June 18th, 2015
I’m always disappointed if a client doesn’t like my first draft. But I’m rarely offended (anymore). Because usually they have a good reason. It’s not always clear what that reason is, but I’ve learned over the years that if a client doesn’t like what I’ve written, it’s usually because I’ve missed the brief somehow. For example, I wrote some IT […]Read more...
May 14th, 2015
If there’s one thing I’ve learned in my 13 years as a copywriter, it’s that you should never assume the customer’s right. In fact, when it comes to what their copy needs to say, I usually assume they’re wrong! I don’t mean to sound rude or arrogant. I’ve had some amazingly smart clients, over the years. People […]Read more...
January 22nd, 2015
JUST KIDDING, KATE! Bahahaha! I’m so funny. ;-) No idea what this is about? Don’t worry, it’s nothing important. Just having a laugh with a competitor of mine, Kate Toon. She said this morning she’s writing a post on the differences between male and female copywriting clients. I threatened to steal her thunder. And here […]Read more...
January 10th, 2014
A few years back, I wrote a comment on a Copyblogger post I talked about building links by writing blog posts that target other copywriters (as opposed to clients). Here’s my comment… Jonathan read it, and asked me for some advice This morning, I received an email from a nice fella, Jonathan, who’s just starting […]Read more...
December 12th, 2013
A lot of aspiring freelance copywriters ask me who they should target with their marketing. Who’s most likely to pay for copy? I’ve always told them to start with real estate agents, because that’s where I got my start. But I’ve never spent any time actually looking at my records. Never analysed where most of […]Read more...