May 22nd, 2013
You’d think reviewing a piece of copywriting would be pretty straightforward. It’s just a Word document, after all. And Word has Track Changes! But once you’ve sent a few copy drafts off for client review (and if you’re reading this, I assume you have), you quickly see it’s anything but straightforward. The horror client review […]Read more...
September 16th, 2009
When you have a pool built, you don’t simply point to your backyard and say, “Put a pool there!” (Believe me, I know!) You have to spend quite a bit of time telling your pool builder what shape you want, what style, what construction, what size. You have to discuss depth, lining, tiling, lighting, steps, […]Read more...