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How to spring clean your old blog posts
May 1st, 2018When I was in grade one, the teacher went around the class asking what we got up to on the school holidays. I said, “I helped mum do the Spring cleaning.” It wasn’t until she burst out laughing that I remembered it was Autumn. (Although in hindsight, perhaps she was laughing because my school holidays […]
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Clients or other copywriters: Who’s the audience for your copywriter blog?
January 10th, 2014A few years back, I wrote a comment on a Copyblogger post I talked about building links by writing blog posts that target other copywriters (as opposed to clients). Here’s my comment… Jonathan read it, and asked me for some advice This morning, I received an email from a nice fella, Jonathan, who’s just starting […]
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We’re tripling the price of the Problogger Scorecard ebook. Here’s why…
August 31st, 2010Recently I released an ebook with Darren Rowse (aka Problogger). We launched it at a discounted price of $9.97, and said we’d be putting the price up to $14.97 on Sept 1. But we’ve changed our minds… Come Sept 1, we’ll be increasing the price to $29.97 instead. Why are we updating the book so […]
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How well do your blog posts score out of 100?
August 19th, 2010I know what you’re thinking: “Can’t be done”. But I beg to differ. It can… now. Australia’s leading blogger, Darren Rowse (aka ProBlogger), and I have just launched our new ebook, The Copywriting Scorecard for Bloggers. It’s a nice little resource that allows you to objectively measure the quality of your blog posts, from a […]
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