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Please comment below with your thoughts. I'm not so old a dog that I can't learn a few new tricks!

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  1. Emily Read wrote on

    I wholeheartedly agree, Glenn :-)
    I would add one further comment to your conclusions:
    “All you have to do is continue to write good quality posts. And accept only good quality posts on your own blog…” AND to only write your good quality guest posts for good quality sites.

  2. Ken wrote on

    Totally agree Glenn.

    Write your content for people and not search engines, and it’s unlikely the search engines will ever ping you for it.

    On guest blogging, I’d add that it’s best done on related sites. No point writing about furniture arrangement on an engineering site for example.

    1. Glenn Murray wrote on

      Definitely. Of course, if you’re writing for readers, you’d never actually write a post about furniture arrangement for an engineering site…

      1. Ken wrote on

        You’ve hit the nail on the head there, when you make that connection it’s obvious.

        I wish all these people we get each week asking to guest post on our blog would make that connection.

        These are the spammers that Matt is on about and most of the requests seem to come a single country doing Content and SEO “on the cheap”

        I suppose that’s my rant for the day.

        1. Glenn Murray wrote on

          Yeah. I, for one, applaud the crackdown on guest post spammers. It had to happen, and it won’t affect genuine guest posts.

  3. Jackmo wrote on

    I can see the need for sure, the question just becomes – does everything need to be manually rated then? If so how do google raters judge ‘quality’?
    I’m sure there’s principles but certainly a lot of room for grey areas.

    1. Glenn Murray wrote on

      Interestingly, I was recently hit by a manual spam flag on some very old article marketing pieces. They were all high quality articles, but because they’d been re-published so many times, with the same links and bio at the end, it was clear it was article marketing. Apparently the method is more an important indicator of spam than whether the content is actually spam, even when manually assessed!

  4. Brisbane IT wrote on

    Interesting. As we all know SEO is a constantly changing game! You can never sit too still if you want decent results!

    1. Glenn Murray wrote on

      But the one constant has always been that Google wants quality. It amazes me that so few people spend time trying to give Google what it wants, and so many spend time trying to sneak through what it doesn’t.

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