Combined, the real estate and construction industries deliver more of my copywriting jobs than any other industry (I graphed my data; click to zoom):
My very first copywriting client was Raine & Horne at Terrigal. I did a lot of work for them, and word spread locally that my property ads converted. Here’s an example of one my early Raine & Horne property descriptions (click to zoom):
Before long I was writing copy for real estate agents from all around the country, including LJ Hooker, Ray White, Savills and Century 21. (Eventually I created some software, called PropertyBlurbs, which automatically generates real estate ads.)
From there, it was a natural progression to property investors, property managers, builders, plumbers and commercial property developers.
Indeed, my best client (who’s been with me since 2011) is a big building company in Western Australia, called the ABN Group. They’re Australia’s leading construction and finance company. I’ve helped them write all sorts of copy – from EDMs to technical material about their concreting standards. (My dad was a builder, and I worked with him for many years, so this is all very familiar to me.)
I even wrote a brochure promoting Chifley Tower (click to zoom):
I don’t write as many property descriptions as I used to, because I tend to be a bit too expensive. But I do still write a lot of copy for developers, especially companies marketing blocks of units and luxury apartments off the plan.
This is all second nature to me now.
Real estate and construction copywriting clients
Contact me for a quote on your real estate or construction copywriting
If you’re after a world-class copywriter with boat-loads of experience in real estate and construction, call Glenn in Sydney Australia on 0413 388 991 or email me for a quote.