Testimonials

The best copywriter I have met. When it comes to making a bunch of complex points in a single short paragraph, and making it friendly and compelling, Glenn’s the best in the business.

Silver Pistol was efficient and reliable to work with, to say the least. I felt extremely confident when outsourcing work to them for Toyota – one of our biggest and most important clients. They are extremely organized, dedicated and dependable when working to deadlines, and I have greatly appreciated their constant attention to detail. I would recommend them for any variety of projects, as they are creative and versatile, and they adapt very well to the needs of their clients. They have always walked the extra mile to meet particular needs, and I would be happy to use them again for future projects.

A year ago, I was tasked with refreshing the Loanworks brand and building the marketing function from the ground up. Over this time, I’ve engaged Glenn and his team to deliver multiple projects involving copywriting, design and web development. Glenn’s completed a wide range of tasks for Loanworks from project managing our new website, to creating animated videos, to developing ads, eDMs, brochures and whitepapers. And I’ve been thrilled with the results! The quality of his work is excellent - second to none. I’ve found him to be insightful, motivated and passionate - a joy to work with and a huge asset to our team. I can’t recommend him highly enough.

From the moment Penny picked up the phone I knew we'd found the right BA partner. We were in the middle of a service, tech and people transformation project and we needed to play a bit of catch-up on our current and future state business processes. Penny was able to work with us to define what we needed and to support us through to project go live. Penny BA skills are second to none and was professional, insightful and down to earth and flexible with our ever changing schedule. I would highly recommend Silver Pistol.

I've had the pleasure of working with Glenn and the Silver Pistol Team on and off on different businesses for over 10+ years. I go to Glenn when I am looking for a great copywriter, not just a good one. You get far more than persuasive, engaging content with the ability to write. You get a well organised and confident business partner that helps his clients meet their goals and asks the hard questions when needed. With their strong business acumen, they research deeply to become knowledgeable about the intended audience and the language they use daily. They can handle complex business models and comfortably work with companies that don't always have well-defined value propositions without breaking a sweat. Ultimately Silver Pistol has a unique ability to simplify words, get straight to the point and fuse together meaningful content that genuinely adds value. They do all this in a reliable, well organised and professional manner. I'd have no hesitation on recommending Glenn and Silver Pistol when you really need to kick some big goals and are looking for a top-shelf copywriting partner.

Love it! We've been trying to get high quality content marketing for years, and you're the first team that's been able to deliver it. It hits all the important and subtle points, and it's all technically accurate. Very happy!

I’ve worked with Glenn on a number of web content projects over a number of years. I haven’t regretted selecting Glenn as my web writer once. I’ve carried out extensive testing on Glenn’s copy and each time, real samples of the target audience find that Glenn’s copy flows, is engaging and speaks directly to them. I have also enjoyed reading Glenn’s articles that have been published in leading industry publications. I definitely wouldn’t hesitate to recommend Glenn.

Copy is great.

Silver Pistol have been our go-to guys for copy, web design and development, for 10 years. Their work alone has increased our conversion rate by 40%, and they’re great guys to work with too. We’d never want to go elsewhere.

Glenn, I really like it! You have hit the style on the head.

Hello Mariella and Glenn Thank you for your work on the ‘Big 4’ bank study. You’ve done a great job. Both Candice and I appreciate the effort you’ve put into it. Mariella, thank you for your openness and attentiveness throughout the whole process. It was a pleasure working with you. Thank you again.

Penny has a knack for organising teams, identifying issues early and working until they are resolved.

Things went much smoother when you were documenting processes with SANE. Having your insight to look at the business and its processes as a whole was largely valuable not just for SANE, but for our team too.

Wow what you pulled together is fantastic, thankyou Glenn. You are a very talented man. Thankyou for what you have created for me. It makes sense, is accurate and reflects me and my way very well.

Thank you for all of your patience and the great work you did for us. You were so easy to work with and accommodating of all our issues, and you did a great job of translating what we needed into an end product!

We have worked with Ian and his team for 8 years and found his designs exceptional and his work ethic second to none. He always comes through for us.

As SMS Management & Technology embarked on a program to more effectively convey who we are and what we do within our marketplace, we needed the assistance of a capable, experienced and professional copywriter to ensure these messages were written in a clear and concise manner for our new website. Glenn and his team brought a degree of professionalism and talent to this engagement that met and exceeded the very high expectations set by our business. At a time when online users won’t tolerate excessive or unclear information, Silver Pistol has helped to ensure that we engage our clients and potential clients from the very outset. We look forward to working with Silver Pistol again.

I’m delighted with the copy; it’s a fresh approach that speaks to the intended audiences and follows the brief. Excellent work!

Really appreciate you and your team working with us on this. We’re excited and thrilled with the result and think it will really add to how we present in the market. We’ve already had very positive feedback on the logo etc and I hope/expect that our clients will feel equally positive with the website… Simply put, the biggest plus for us is you doing what you said you would when you said it would be done. I think you taking the time to understand our business also reflects in the end result with our positioning, value proposition and calls to action much clearer.

This looks so great. Thanks for the amazing delivery of work! super happy!

We needed to bring in a copywriter who could ramp up instantly and deliver high-quality web content very quickly. Silver Pistol did all that and more, in a very responsive, thoughtful and professional style. I wouldn’t hesitate to recommend them.

If you want the best, you’ve found it. You would be lucky to find a better outfit than Silver Pistol. The combination of copywriter and designer is a definite mix for success. Each can more than hold their own in their craft of choice but where the true web magic happens is when they work together. Very easy to work with, laid back guys, I found they relate well and that’s why I will continue to use their services. It’s just easy. One size does not fit all in www-land and they truly have the unique creative streak required to thrive in this industry and deliver the best possible results! You want more? Give me a call!

Glenn has the rare ability to turn complex systems into simple, easy to use interfaces. He understands the user’s perspective very well and is able to integrate this within the product roadmap. His attention to detail is remarkable, he is always keen to learn new things, and he communicates well with different stakeholders and with the dev team. He is always positive, approachable and very easy going. I would be happy to work with him again in the future.

I think that’s a wrap. I must say this task was great and well executed by yourself.

Exactly what we wanted to say!

My client is very happy! :-)

Both Cisco and Thrive have reviewed the first draft - this looks SO much better than what we originally had, so thank you!

The way in which Glenn and his team sprung into action was amazing. The quality of work and the speed of execution was impressive. Talented and thoughtful writing.

LOVE it!!! Laughed out loud [partly in sympathy for Roger] but think this is a great approach. I would think this may hit the target square on.

Without Glenn, we would never have gotten this business off the ground.

We found the documents very thorough and comprehensive and were extremely impressed with the work. Thanks to Glen for a job well done!

Thank you for all your work. I am done adding feedback to the document. As you can tell based on my comments in text, I am very very happy with it! And, yes, I do appreciate your hard and additional work and I do love you for it! ; ) I think there will be a more work coming your way in the future.

The two-week training brought a very positive impact to our team members. Glenn not only improved the team’s English skills of the team members, but also provided documentation to ensure they adhere to consistent standards. At the same time, he introduced a large number of innovative tools to enhance the team’s collaborative ability and overall effectiveness. Far above our expectations.

Glenn is a great mentor, leader, and teacher. He has a gentle heart that can tell what you need at the moment, and provides you with whatever help he can offer. Definitely a great guy to work with.

I just wanted to send you a quick thankyou for all the outstanding work that you have done in producing the user documentation for the release of our software. My employees and customers have both commented to me personally that they have found the documentation to be extremely helpful in both guiding them in using the product and grasping the difficult underlying concepts.

Wow.

This has to be the best piece of copywriting I’ve ever read. I think that your copywriting is exceptional and unsurpassed! It’s PERFECT! You understand subtleties and have worked in all the selling points perfectly!

We have partnered with Silver Pistol Copywriting for the last 3 years, with great results and responsiveness. They do our copywriting, search engine optimization (SEO), and Google AdWords campaign management. They provide first rate customer service, inspired copy, and trustworthy advice. Silver Pistol Copywriting remains our first choice when copywriting is required!

Glenn I love it! It really feels as if I own it, that I am speaking directly to my prospect. And when they meet me I can also live up to what that they have read about me, and the work that they have seen. Thank you, great job! I am a very happy client and look forward to working with you again in the near future.

Thanks for your input on my last direct mail campaign. The effort you put in resulted in response rate that was twelve times higher than any other campaign that I have done. Great work!!!

We had attempted on three separate occasions to roll out new web and brochure content that was worthy of our product. Glenn and his team at Silver Pistol provided us with web copy and brochure copy that has truly made us stand out from our competition. We’d always been worried that an external advertising copywriter would have difficulty capturing all of the product benefits and features. But when we received the first draft from Silver Pistol, we stopped worrying. What’s more, it was a simple process. We supplied some existing material, and Glenn filled in any knowledge gaps through regular communications. The proof is always in the results, and I have to say that since Silver Pistol re-wrote our copy, the number of leads from the website has increased by over 100%. Thanks Glenn… you make us shine!

I had the pleasure to perform a speech written by Glenn recently and I must say that his ability to match the topic with my style was outstanding. His descriptive elements worked so well with my personality that I would not hesitate in working with Glenn again should the opportunity arise. Rarely do you find a speech writer who can turn the mundane into the exciting through the written word which then transfers perfectly into the spoken word. Thanks Glenn, I look forward to working with you again some time soon.

Glenn from Silver Pistol has just completed our new website. His service, attention to detail and knowledge of what does and doesn’t work are first-rate. We’re relatively non-technical people, and Glenn made the whole process quite easy. I can highly recommend his company to anyone who needs a website copywriter or who is contemplating going online.

Glenn Murray and his company, Silver Pistol, bring a New Dimension to our Marketing, describing our product in an easy to read and believable way. For those looking to improve their image through the Written Word, Glenn is the advertising copywriter to contact.

The best copy that I have ever read!!!! PERIOD!!! In all my years, and all the different people I have ever worked with, I have NEVER had an entire project go so smoothly. I expected it to take a ton of effort on my end educating the writer, not to mention the months I was planning on spending with the writer going over every little detail until it was up to my standards. Instead, it turned out to be the easiest project I have ever overseen. You have become our creative backbone. It’s simple enough; without you, we wouldn’t be able to do it… you’re much more of a partner to us than a copywriter.

Glenn is a warm, funny, down-to-earth and thoroughly likeable guy with a tonne of wisdom to share. His coaching sessions have helped me impress my clients and have taken my copywriting skills to the next level. Working with Glenn has also helped me to tighten up my processes and get my business humming. I can now clearly see where my business is headed, and step into my future with confidence.

What you have done is great! We are excited about what you are doing.

I have to tell you that you have been the most professional person I’ve dealt with in all my experience in setting up my business. It has been a joy working with you. You were efficient, prompt, professional, helpful, encouraging, charming and good value, which made me want to deal with you and I looked forward to your emails. I shall aspire to follow your example in my own business.

Creative focused communication with a relatively short timeframe was required and Glenn delivered. The client – a US owner of a Chinese factory. The product – a 5 minute video presentation for a New York trade show exhibition and global fashion industry distribution. Glenn was responsive, his script effective, and his slogan inspirational.

It’s fantastic, thank you… it’s great working with someone who truly knows what they are doing. I was hoping for a 4% conversion – your copy got me 44%!

Since Volante merged with IPEX, we have had a driving need to further identify and clearly articulate our position to the marketplace. I have engaged Glenn as the advertising copywriter to make this happen. My stakeholders really respond to Glenn’s expertise and meeting facilitation, so he is able to distil our position and benefits quickly and efficiently.

You guys are fu**ing geniuses! I will write a more appropriate mail when I have a few spare minutes but honestly I couldn’t be happier with everything you’ve done. It’s a masterpiece and the feedback from everyone to date has been brilliant.

I really like it – it appeals to both audiences, has some light hearted stuff in and covers all the important points.

Great work Glenn, I feel that I should be making some suggestions, but I really can’t fault what you’ve written. The tone is spot on and it’s both imperative and easy to read at the same time. Thanks for vindicating my decision to take this job to the professional(s)!

Brilliant.

I found Glenn’s copywriting training course very valuable, especially as it was personalised to my needs. While it was well-structured, it was also flexible enough to allow greater focus on weaker areas. Glenn made me more aware of the process of (quality) writing which has helped me greatly. The exercises were based on the nature of my work, so I was able to immediately apply what I had learned – a key benefit!

Just want to let you know that the copy sent through was excellent and we will be adding it to our site, with only a few minor adjustments, very soon.

Thanks for a smooth and easy process – the words are excellent and you would have to be the easiest copywriter I have ever dealt with! I look forward to doing more with you!

We read your 1st draft copy last night and we were amazed! Never before has anyone understood our business as well as you have, and in such a short time! FABULOUS WORK!!! We LOVE it!

Hi Glenn, as usual you have nailed it on the first draft! thank you very much.

Glenn was great to work with and he had some really good ideas for improving how we communicate complex concepts on our website. The copy we developed together at his copywriting workshop in Terrigal was perfect. I wouldn’t hesitate to recommend him.

As the principal of a management consulting firm, I wanted Auxiem's website to differentiate us in the marketplace and reflect what we do in a clear and fresh way. After doing some research of the top websites in the market, the one that gave me the best experience was the Austrade Green buildings website (by Silver Pistol). It was clear, easy to navigate and with great visual impact. It was a website that kept me onsite to the end (which is a rare feat for me) even though the topic was not my area of expertise nor one of my key interests. I contacted Silver Pistol and engaged them. Silver Pistol’s experts provided a methodology and guidance to extract the key messages and feel of the what we wanted our clients to see. They were innovative, helpful and provided clear direction throughout the process. The outcome was a bespoke website as well as all stationary (letterheads, powerpoint templates) that was on time, on budget. The results speak for themselves: http://www.auxiem.com/. We are in the process of engaging Silver Pistol on our next project. I totally recommend them as a partner of choice.

Great job guys – a brilliant result. The team here loves the new website – you have delivered exactly what we asked for and more………on budget and on time. If ever you need a reference feel free to send people our way.

Smart and straightforward with a lot of heart, Glenn is the writer you want on your team and the leader your business needs. Not only does he write copy better than anyone I know, but he’s also an incredible educator and mentor. If you’re looking for coaching, training, or just good old copywriting then look no further, you’ve found your man. Highly recommended.

Glenn is more skilled, more talented, and more knowledgeable than any other copywriter I’ve met. He’s worked with all the big names, delivered on huge projects, and written just about any type of copy you can think of. So it’s not surprising that he has a reputation as one of the top copywriters in Australia. But best of all, Glenn’s a really, really good guy. He’s generous with his time and advice, he’s always honest, and he always has a good story (or 3) to tell. I consider myself extremely fortunate whenever I get to collaborate with Glenn and be part of his projects. If you ever get the chance to work with Glenn, take it – you won’t regret your choice!

Whenever Glenn critiques my copy, he’s extremely thorough. He leaves no stone (word/comma/exclamation mark) unturned. While this might seem a bit daunting at first, it’s actually the best! Glenn shows me exactly how my copy can be improved and why. And he’s a really nice human, so even when your copy sucks, you’ll still feel good about yourself. Glenn helps me get better at writing… which is a win for my clients. But he also knows loads about business processes and tools… which is a win for me. I learn something new every time we chat. When you get coached by Glenn, you’ll find he’s experienced, helpful and not in the least bit intimidating.

Love it all …exactly the friendly, approachable look and feel I want. :-)

Before attending Glenn’s SEO copy training, the thought of optimising my company’s website and applying the bits of knowledge I had managed to gather from various sources seemed like a daunting task. By the end of the day’s training, I felt like the whole mystery clouding SEO had been lifted and I was able to apply the techniques I learnt immediately. Glenn was informal yet knowledgeable, addressed everyone’s feedback in a manner that was easy for everyone to grasp and tailored the examples for our company’s specific needs.