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Copywriting Case Studies

The only way to truly get a feel for what I bring to the table is to read the whole story. It’s a lot more than simply stringing together a pretty sentence.

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Some of our success stories

See what each client asked for, what we did, and how we did it. It’s the best way to really see what we can do for you.

Toyota vehicle web copy

In 2006-07, I rewrote the Australian web copy for 20 Toyota vehicles, as well as a variety of associated copy for microsites, EDMs and competitions.

AHG SEO copy

In 2010, Australia’s largest automotive retailer, AHG, engaged Divine Write to write SEO web copy for 48 dealer websites as well as their national website.

Telstra Business case studies

In 2009, one of Telstra’s digital agencies engaged me to write a series of case studies for Telstra Business.

DOCS information architecture & style guide

In 2011, DOCS engaged Divine Write to provide guidance on the structure and writing style of the intranet used by its community case workers.

Macquarie Uni web copy

Since 2009, I’ve been writing SEO copy for the Macquarie University Faculty of Business and Economics. When they tested my copy, they found it outperformed the original by an average of 144%.

Anna Roe & Co sales copy

In 2011, I wrote some entertaining sales copy promoting a leather duffle bag, using a cultural icon to make my points.

Australian Ethical Investment collaborative website planning & copywriting

In 2014, Australian Ethical Investment hired a meeting room at Terrigal so we could collaboratively plan their menu structure and calls to action, and write their copy.

APG web copy & EDMs

Since 2011, I’ve written all the copy for apg’s new website, two autoresponder email campaigns, and a booklet to help customers choose fixtures and fitting for their new home. But they wanted more than just the writing…

Virgin SEO copy

In 2007, Virgin Mobile needed SEO copy to help them rank for “broadband” related terms. I researched and wrote 24 pages of SEO copy for them.

Bayside SEO copy & web design

In 2010, Adam contacted us because he wanted to improve the SEO copywriting on the important pages of both his websites (for both readers & search engines).

Bluebay Home Loans video script

In 2012, Bluebay Home Loans asked me to write a whole suite of copy promoting their innovative home finance offerings.

PropertyBlurbs.com web copy & more

PropertyBlurbs.com is a website that generates property ads for real estate agents. In 2012, PropertyBlurbs engaged Divine Write to plan how its copy would be generated, to write all of the copy ‘pieces’ it draws on to generate that copy, to write a patent application, to plan and script its demo video, and to write its home page copy.

Leverage Technologies website

In 2012, Leverage Technologies engaged Divine Write to write their SEO web copy and design a new website.

Pearing video script

In 2011, Pearing needed a script for their demo video, and some home page copy. Their offering was complex and innovative, and relied heavily on an a credible explanation of the R&D tax offset.

CareerOne technical writing

In 2006, as part of the launch of its redeveloped job search portal, CareerOne had me write online user documentation to help job seekers and advertisers do what they came to do.

DAMsmart website planning & SEO copy

In 2011, one of Australia’s leading video digitisation companies engaged Divine Write to capture their offering and their value in a way that readers would engage with.

Cloud Networks website

In 2010 we planned, designed and built the Cloud Networks website, and wrote its copy.

Avolution technical writing

In 2002, Australian software startup, Avolution, engaged Divine Write to plan and write online help and a printed manual for their ground-breaking product, ABACUS.

Copywriting Case Studies

Some of our success stories

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