Practical, comprehensive guides that come in handy every day
I used to be a technical writer in the software industry. For 9 years, I wrote online help and user manuals for some of the world’s most advanced software.
Although I’ve now been copywriting since 2002, I still enjoy the chance to write material that’s helpful, not just persuasive. So I write ebooks. Genuinely useful ebooks that come in handy every day, whether you’re looking to solve a problem, or just trying to find a more effective way of doing things.
‘Practical SEO Copywriting’ is a comprehensive guide to writing for both readers and Google, when writing search engine optimized (SEO) copy.
It’s full of practical, realistic examples that will show you 8 clever techniques for avoiding most of the problems you’re having with your SEO copy today. How to resolve the 15 most common conflicts between what Google wants and what your readers want. How SEO copywriting can be fast. And much more…
‘SEO Secrets’ is a comprehensive DIY search engine optimisation (SEO) guide for small business owners, bloggers and SMB marketers. It details a practical 9-step process that will get you to the top of Google. It’s more than tips & tricks, and more than advice. It’s a comprehensive process you can start implementing NOW.
You’ll learn what SEO means, how to choose your keywords, how to develop your website right, how to optimise a WordPress blog, how to optimise web content, how to use ‘link bait’ to improve your ranking, how to use other link building methods, how to monitor your progress and much more…
Co-written by Australia’s leading blogger, Darren Rowse (aka Problogger), ‘The Copywriting Scorecard for Bloggers’ allows you to objectively measure the quality of your blog posts, from a copywriting point of view, using tried and tested best practices. You simply use the electronic scorecard to score your post out of 100. The higher your score, the more effective your post is likely to be.
All up, there are 63 things to consider, all comprehensively explained, and divided into the following sections: Writing, Scannability, Search engine optimization (SEO) and Grammar.
Yet to be released, ‘Successful Freelance Copywriting’ is shaping up to be quite a book. I’m covering all the areas I wish I’d known about BEFORE I started out.
It includes things to consider before you take the leap, the right infrastructure setup, how to promote it, how best to bring in new business, how to price, how to quote, how to identify good clients, how to deal with bad clients, how to work from home effectively, and much more…