The demise of TV advertising?March 31st, 2008 0 Comments
Just read some very interesting statistics presented by one of my favourite writers, Gerry McGovern. (The statistcis weren’t from his research; he was just discussing them.)
According to a February 2008 study published by the Association of National Advertisers and Forrester Research, “Sixty-two percent of marketers believe traditional television advertising has become less effective in the past two years… [and] Eighty-seven percent of respondents said they intended to spend more ad dollars on the Internet in 2008.”
Makes you think, doesn’t it?
Please comment below with your thoughts. I'm not so old a dog that I can't learn a few new tricks!