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  1. Adam Franklin wrote on

    Wow, what a can of worms you’ve opened here Glenn!

    Firstly, I think the ute owner is definitely trying to get a rise and is doing so in a cheeky, attention seeking way. Some will rise to the bait, whilst others will simply chuckle.

    Whether it makes you, me, the ute owner or the critics ‘sexist’…. I have no idea. That is too way too much to consider for this blog comment.

    I certainly don’t take offence, and even if I did, I wouldn’t be shooting the messenger.

    1. Glenn Murray wrote on

      Thanks for your comment, Adam. I’m tempted to agree with you, that the ute owner is trying to get a rise, but it’s just stereotyping making me think that. I knew a big old country bloke when I worked at Citect. To look at him or his car, or to hear his voice and manner of speaking, you’d think he was a bumpkin. But he was one of the most sensitive, culturally aware people I’ve known. He WOULD put this sticker on his car ironically.

      But I certainly agree, don’t shoot the messenger! ;-)

  2. Anna Butler wrote on

    Hard to see what’s sexist, or “perpetuating violence against women”, from a stick-figure cartoon of two people obviously engaging in what appears to be a consentual activity.

    Was this cheeky? Yes.

    Was it copywriting related? Debatable.

    Was it offensive? Certainly not in my eyes.

    This is something my brother would send to his teenage son as a joke. Yeah.. me & your mum!! OOOOoooh… controversy!!!!

    How you perceive an image like this is personal context. To me, there is nothing violent or sexist to make this offensive.

    And even if some random person is suggesting they’ve “got it on” with your mum. So what? If my mum is the best they can pull, then I think the joke is on them!!

    Frankly I think there are far more offensive things in this world to vent my moral outrage on than this.

    1. Glenn Murray wrote on

      Hi Anna. Thanks for commenting. I haven’t met your mum, so I can’t comment on that! But if this bloke’s romancing my mum, I say go for it. My dad died over a year ago, so she could probably do with a bit. ;-)

      I agree the sticker’s relevance to copywriting is debatable. But if you ever get a chance to speak to my wife, she’ll confirm that I think EVERY published message is copywriting-related! Love it or hate it, any serious copywriter would have to take note of it, if only because of its ability to generate this discussion.

  3. Laurel wrote on

    It’s the bigger picture “Your Mum” comments ALWAYS mean your mother is sexually available to allcomers and is intended as a cheeky insult. A guy using women to insult another guy is still objectifying women. A guy saying “you must be gay” as a joke to another guy is still implying that a gay guy is weak/wussy. Now whether “sexually available” or “wussy & weak” is positive/affirmative or negative/pejorative is a community decision but the intent is there. Do I care if my community members say “your Mom” or “you’re so ghey” to each other? Not really, it’s usually cheeky & mucking around. Does it have a deeper social meaning? Hell yes. Don’t ignore that, even while you accept humour as reflecting the mores of that society. To do otherwise is where the real danger lies. My 2 cents worth and now I’ve spent it *waves*

    1. Glenn Murray wrote on

      Hey Laurel. Thanks for stopping by. Always lovely to see you. Lovelier when you agree with me, but whadyagunnado?

      I’d add sexual availability (of mums, not all women) to my list of reasons it’s sexist if used in any serious way – if he’s trying to upset or insult people. But certainly not ALWAYS. I certainly didn’t mean that, and we can’t assume the ute owner did either.

      Obviously even if it’s just a joke, it alludes to this concept, but is this sexist? Not necessarily. Again, it all comes back to the actual attitudes of the person using it.

      Of course, it may still be perceived as sexist by some people, but that’s another discussion entirely.

      1. Doc Sheldon wrote on

        “Again, it all comes back to the actual attitudes of the person using it.”
        Hi, Glenn-
        Actually, I’d argue that it comes back to the attitude of the person viewing it. If, for instance, someone’s mum had recentl;y been raped in a home invasion, their perception would be understandably different from yours or mine. The fact that the person that shared the cartoon might be the least sexist person on the planet has no bearing on the manner in which it’s perceived.
        I once had my head handed to me by a couple of guys that overheard me addressing my best friend by the pejorative “N-word”, We exchanged playful racial slurs all the time, all in fun. But as I lay in the ER getting my ear reattached, it occurred to me that it might be wise to consider the way things are heard, more than the way they are said.
        We can’t control

        1. Glenn Murray wrote on

          Heya Doc. Thanks for your comment. That’s a pretty scary story. But it doesn’t mean you were racist, it means you were careless.

  4. Jesse wrote on

    G’day Glenn!

    I don’t find the cartoon sexist either. It might be crass or ‘bad taste’ to some people, but who cares? One of my favourite aussie comedians is “Rodney Rude” because of his politically incorrect, no-joke-is-out-of-bounds brand of comedy. I think when we start censoring humour and branding jokes as “sexist” or “offensive”, then we are restricting our ideas and thinking as a society.

    From a copywriters point of view, I’ve incorporated cartoon images (even ones that could be considered “sexist”) in video sales presentations before and seen a significant boost in conversions as a result! That’s because cartoons are eye-catching and engaging images that are able to convey so much, in such little space.

    So Glenn, good on you for not censoring yourself, conforming with the herd, or crumbling when others ignorantly cry “sexist” without reason or understanding!

    1. Glenn Murray wrote on

      Thanks Jesse. There’s a blog post in that, for you. I’d love to hear the story and see the stats, next time you do it. :-)

    2. Anna Butler wrote on

      “I think when we start censoring humour and branding jokes as “sexist” or “offensive”, then we are restricting our ideas and thinking as a society.”


      And really, we are ultimately responsible for how we CHOOSE to react to something.

      If we choose to be offended and upset – we give our power to the other party.

      If we choose to ignore – or better still, laugh at – the other party, we take the power from them.

      If they can’t get a rise from us, they soon learn not to bother with such behaviour.

  5. Fred Schebestsa wrote on

    Its pure humour. No one would go around printing and selling stickers if it wasnt.

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