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  1. Dane Alexander wrote on

    Thanks, Glenn. Nice article.
    Sleep on it. Best advice.
    I had a similar experience once. Well, the beginning phase, anyway.
    The client thought the copy was a bit too salesy. So, I suggested that we all sleep on it and discuss it the next day.
    They came back and realised that it was actually what they wanted… Phew!
    Bullet dodged. The power of a good night sleep, eh?
    (admittedly, I knew the client pretty well, so I had a feeling they’d come around. Might not be so lucky with a new client… haha)

    1. Glenn Murray wrote on

      Yeah, I’ve had that happen a couple of times too. Always a pleasant outcome. :-)

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