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Please comment below with your thoughts. I'm not so old a dog that I can't learn a few new tricks!

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  1. Brian V. Hunt wrote on

    Great stuff as always, Glenn. I especially liked the baby and dog in the background. You really did a terrific job with this video but you look like the little one has been keeping you up nights, mate.

    Thanks for the great content. I’m digging through your e-books too.

  2. Glenn (Owner) wrote on

    Hey Brian. Thanks mate. No dog; that’s all baby wailing! The joys of working from home (wouldn’t swap it).

    You’re right, it’s been a tough few weeks. The kids have had colds non-stop for about 3-4 weeks. And when kids have colds, they don’t sleep, which means no-one sleeps.

    Plus I don’t do video very often, so when I do, it’s always a re-learning process. The two days prior to recording this post, I recorded two video interviews. And the first of those, I had to record three times. The first time I stuffed up the exposure, and the second time, the sound. Grrr. Which, of course, meant working late into the night on client work!

    Sorry. But you asked…! ;-)

  3. Garrett Mossberg wrote on

    Glenn,

    I too feel your producing this relaxed style video was far more engaging as well as ‘gone the extra mile’ informative, in contrast to just print.

    Your little ones in the audio background was a stroke of genius, to give your video a down to earth, crackling fire in the hearth of the home, sort of feel. :o

    Technically, this video’s audio and exposure is 98% “right on the money”.

    Coming from a photographer’s passion background, my only advice to newbie video makers would be the use of soft auxiliary lighting onto the face, which rather than going to a pricey photo supply store, one can get inexpensive bulb sockets w/ metal reflectors and ‘daylight color temperature’ (approx 5500K) compact fluorescent bulbs in various wattages, at a home /building supply store.

    One other inexpensive method would be to create fill lighting using soft folding photographers reflectors, purchased quite reasonably online on ebay. Portable lighting & reflectors are the photographers basic tools to get the most pleasing effects, and these tools can be used individually or together.

    Then, one just needs to invest some time to experiment with placement and results, before doing the actual video shoot.

    Of course, when shooting the final video, hindsight dictates it is wise before producing an hour or so recording, to early on playback the footage already on the vid-cam, in order to check for acceptable results, and make adjustments –saving the grief of a total re-shoot later. Hope this helps others reading this post who do video or still photos.

    PS. My partner just ordered your Mums Day Special pkg of SEO ebooks: Outstanding information.

    Keep these personable videos & the premium instruction rolling out, Glenn, in-between that hectic writing & filming schedule of yours!

    Cheers.

  4. Glenn (Owner) wrote on

    Wow! What a helpful comment. Thanks so much!

    Actually, I’ve tried messing around with lighting, using much the same techniques you’ve described. I’m sure it reflects my own inadequacies more than anything, but I simply couldn’t get it to work well. It always looked terrible (e.g. http://www.divinewrite.com/blog/copywriting/fix-client-supplied-copy/ ).

    I also tried with bright sunlight and my camera’s ‘Snow’ setting, and that worked OK, but it’s hit-and-miss, depending on the brightness (http://www.divinewrite.com/blog/copywriting/web-copy/seo-copy/copy-clip-choosing-keywords-theming-site/ ).

    I’ve found I get better results (98% ain’t bad!) by letting the camera do the thinking for me. I used no lighting on this most recent vid, and had the camera set to ‘Easy’ mode! lol

    Re the kids, yeah, I like it now too. I wasn’t too impressed at the time though!

    Thanks again for the comment. Great stuff. And I hope your partner enjoys the books.

  5. Garrett Mossberg wrote on

    Ahh, I’m going to revise my technical grade of your video to a 99% (A++) –just because your visual composition, your delivery, babies embedded into the audio track and the content were so good, Glenn.

    The only other point I might make here for everyone reading is to keep mind about photography equipment, whether it is a point-and-shoot camera, a professional Digital SLR or high tech HD pocket video cam is this: All cameras are in fact “color blind” and their built in exposure light meters only see in variable tones of a gray scale.
    A standardized average of 18% gray to be exact, is what all camera light meters have been indexed to, since first invented.
    What this means is that as highly sophisticated as cameras are now, camera meters can still be fooled into over or under compensating exposure, with less than stellar results.
    Simply put, one has to rethink for the camera sometimes, in order to hit the exposure bullseye. Either by manually resetting camera compensation controls or repositioning lighting or subject or both, thereby controlling the contrast balance results.

    In this video on “My Top 10 Tips for Aspiring Freelance Copywriters ” your strategic placement of the highly reflective white book on SEO, though excellent in composition, (not to mention genius marketing !) had caused the vid-cams auto meter to slightly underexpose the foreground and face –though not overly so. A bright light source such as daylight windows or indoor lamps, in the background, would have had the same counter effect.

    Conversely, if you shot the video (or still photo) against a very dark or black background, the built in exposure meter in a camera, almost regardless of make or model, would over expose the foreground –to some degree. Adding fill in lighting or /and changing the angle of the white book cover (or removing it all together) would have restored the contrast balance results, in this particular case.

    Finally, there are post production video editing software programs available, if one is inclined to seek perfection, and some are at very low or no cost (open source) on the internet.

    Still a top notch video, Glenn. Rock on.

  6. Glenn (Owner) wrote on

    Aha! That makes sense. So is that why my eyes, for instance, look grey, when they’re actually fluoro pink? (Well, blue, really…)

  7. Shae wrote on

    Hi Glenn

    Thanks for the tips. They are very useful. I am a copywriter (SEO) in training and earlier this year I asked another SEO web copywriter to mentor and coach me. This is one of the best investments I have made and will continue doing this – something I recommend that other newbies do. I am also writing the copy for my friend’s two websites (she is a small business owner) as a way to gain experience but also to use these as a platform to launch my own business later in the year/new year. And while this may not be copywriting specific, I am also currently completing the Certificate in Digital Marketing through ADMA, which has provided me with some great knowledge about SEO. And finally, not to blow your own trumpet LOL, your e-books have been extremely beneficial and I refer to these constantly (although I purchased them long before the Mother’s Day special). :)

  8. Sally, Snappy Sentences wrote on

    Hi Glenn

    Nice tips – totally agree with all of them (though I am much more a crime/mystery reader).

    The only other point I’d like to add is to spend money on getting professional business cards printed and go to some networking events. Not only do you get out of the house to speak to people (always nice for freelancers), but you never know what work you’ll pick up.

  9. Glenn Murray wrote on

    Thanks Shae and Sally for your nice comments.

    @Shae, yeah, mentoring is great, if you can get it. I’d actually like to do a bit of it, but never have the time! And yep, I’ve heard good things about ADMA.

    @Sally. Agree — business cards are important. For me, in the early days, they were more for handing out to clients than for networking. But either way, very important.

  10. timely copy wrote on

    Great stuff and good tips to all aspiring copywriters.

  11. Perry wrote on

    I liked the tip on contacting realitors, and to go through the newspaper to look for businesses in general.

    Glenn, do you have any other tips for finding clients?

    I think that is the main thing many copywriters need help with.

    Thanks for the video.

  12. Glenn (Owner) wrote on

    @Perry I’m actually in the (slow) process of preparing a resource for freelance copywriters. I originally planned to make it an ebook, and it may stil ltake that form. But there’s also the chance it’ll become some sort of online program. You can sign up to be notified when it’s ready here: http://www.divinewrite.com/freelance-copy-ebook.htm

  13. Terence wrote on

    Glenn,

    Very nice piece, thanks.

    As a writer trying to move beyond the slaveships of Odesk and Freelancer.com, I find your words encouraging.

    They strengthen my resolve to do what I must to find the juicy bones.

    Will be ordering your SEO books soon.

    Terence

  14. Glenn (Owner) wrote on

    Thanks Terence. “the slaveships”… I like that. And I think you’re right about that. There’s plenty of work out there if you market yourself right, and you’re good. Trouble is finding the time to market yourself when someone’s whipping your back! Best of luck, mate.

  15. Pingback: Interview with Glenn Murray | ProjectCopy: Not Your Ordinary Copywriting Blog

  16. Drew wrote on

    Hi Glenn,
    I found that video really useful, thanks! One quick question (I bet all the questions you’re asked are `quick`), I’ve just closed the classroom door as an English teacher for the last time and I’ve done a bit of research into copywriting. Starting completely from scratch, would you says its important to have all the company name, website etc set up before I try approaching people? This is completely new for me, and I’d rather not throw money at websites unless I have to. I’d like to think I could just get writing and use that to sell me at the moment.
    What do you think?
    Enjoying the blog!
    Drew

  17. Glenn Murray wrote on

    Hi Drew. Thanks for your comment. IMHO you should definitely get your website etc in order ASAP. I don’t think it’s necessary to do before approaching people, but it certainly helps. One thing you DO definitely need before approaching people is samples. To be honest, if someone wants to freelance for me, I don’t care if they have a website or not. All I care about is the quality of their work. That said, the lack of a website suggests you’re either too green to be hit with something important, you’re just dipping your toe in the water and/or you’re not going to stick with it long… Clients who are after a long-term relationship think that way.

  18. Matthew Setter wrote on

    Hey Glenn,

    thanks kindly for the detailed information. It’s a really good balance of technical and business; plus I like the no nonsense approach.

    Matt

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