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  1. Doug Rotherham wrote on

    Hi Glenn,

    Nice work! I also saw the Neil Patel article. But then I came across this one by Peep Laja at Conversion XL

    You’ve probably already read it. The take home message was that it’s not about the ‘length’ of a page – it’s about providing the ‘right’ information for the particular audience.

    But Peep’s testing did show that short pages generally performed better when no money was involved in taking action.

    In the end it’s all about testing – but the tests need to be properly designed with logical, clearly-stated hypotheses…which many people just don’t get!

    Thanks for your insight,


  2. Glenn (Owner) wrote on

    Hey Doug. Another very interesting article. At least he makes the page length the issue, not the copy length.

    But it’s important to note that his test doesn’t tell us anything about copy length, per se, either. Like Neil’s, it’s a comparison of less versus more INFORMATION, not less versus more content.

    And yep, he’s right on the money when he says this:

    “It’s not about the length really, it’s what is the right content for a particular audience.”

  3. Matt wrote on

    Hi Glenn,

    Yep – It looks like this long v short argument is being rehearsed a lot. I came across another article saying that long content is more likely to go viral, which I had a crack at debunking in my post:

    If you go to the original article, you’ll see a not enormously conclusive discussion I had with that article’s author.



  4. Glenn (Owner) wrote on

    Yep, nice post, Matt. 100% agree. It’d be nice to see some good A/B testing. Stuff that’s not completely confounded by design changes and other differences.

  5. Ade wrote on

    As anyone who’s ever done a single day of post secondary education would attest: you can illustrate [but not necessarily persuade an audience] anything by selective use of statistics.

    It would appear Mr Patel started with his conclusion, then found the ‘facts’ to fit his theory.

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