Is your content marketer really a mechanic?April 15th, 2013 4 Comments
This morning, I read a great article by Joe Pulizzi: 4 Truths About Content Marketing Agencies. It’s definitely worth a read, but I’ll give you the synopsis: A lot of people are calling themselves content marketers when they really shouldn’t be.
New profession, age-old problem
While I agree, this sux, we shouldn’t be surprised. It’s something good copywriters and SEOs (and mechanics!) have faced forever. With content marketing we have, once again, a situation where two conditions are true:
- Customers believe they need something (desperately); and
- They have no way of judging the capability of would-be providers;
In this situation, there’ll always be providers who are unscrupulous enough to claim they have what it takes.
Articles like this help. Nice one +Joe Pulizzi.
Copywriters aren’t content marketers either!
While we’re at it, I have a bone to pick with copywriters who call themselves content marketers.
It’s called ‘content MARKETING’ for a reason. Content creation is just one part. In my experience, most copywriters are NOT content marketers. They write the content; they don’t do any distribution, outreach, analytics or anything else on the MARKETING side of that equation.
That includes me. I’m a copywriter, not a content marketer.
Copywriters, are you content marketers too?
Where do you stand on this issue? Do you do both, or just the content creation stuff?
Please comment below with your thoughts. I'm not so old a dog that I can't learn a few new tricks!