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Please comment below with your thoughts. I'm not so old a dog that I can't learn a few new tricks!

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Comments

  1. Joe Pulizzi wrote on

    Thanks Glenn…great take…and every little bit helps on getting the word out.

    Cheers
    Joe

  2. Glenn (Owner) wrote on

    Thanks Joe. Eventually clients figure it out, but it’s a shame many get burned on the way through.

  3. Adam Franklin wrote on

    Hi Glenn and Joe,

    I agree there is lot more to content marketing than writing copy. Both are important skill sets, but they have different objectives. Getting a good blog up and running is often the cornerstone of content marketing, but good marketers use this as the launch pad and not the final destination.

    Last week I wrote an article about ‘graduating’ from blogger to content marketer. The main difference was that content marketers have a plan in place to further educate and nurture their readers beyond the blog and into a commercial relationship (whether that be paid products, courses or consulting).

    http://www.startupsmart.com.au/technology/websites/have-you-made-the-move-from-blogger-to-content-marketer/201304059387.html

    PS. Glenn, for a copywriter, you make an excellent content marketer in my humble opinion ;-)

    PPS. As for companies claiming to be ‘content marketing agencies’, a quick at their blog, social pages and website usually reveals whether they are legit and practice what they preach.

    Thank you!

    1. Glenn (Owner) wrote on

      Hi Adam. Why thank you! Definitely agree the content itself is the launch pad, not the destination.

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