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Filed under: Blogging, Copywriting, Ghostwriting, Link Building, SEO, SEO Copy, Social Media, Twitter,


  1. Cathie wrote on

    I absolutely agree; while I think there are elements of SEO that can be outsourced very effectively, blogging is not one of them. When you spend (as we do at Geekdom) a *lot* of time working on the credibility and quality of your websites, why would you risk blowing all of that effort and energy with one poorly written, cut’n’paste post?
    I think the golden rule is to ask yourself if you – as a web savvy consumer – would choose to read such a post yourself. And if the answer is no, don’t inflict it on your readership.

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  4. Craig Garber wrote on

    Not to mention, you’ll ultimately RETAIN readers with your personality, almost exclusively. And that isn’t so easy to farm out, is it?

    Nice post.

  5. Glenn (Owner) wrote on

    Good point, Craig. Personality is important in blogging, just as it is in places like Twitter. People engage with people, after all.

  6. Angus wrote on

    I agree totally on the pay per post issue!

    As for the time spent on a blog post, I’d say that depends on what you’re trying to accomplish. If you’re blogging to establish authority and draw lots of web traffic, then yes, you should see a good return on the extra time you spend to get it right.

    But I don’t think all business blogs need to do this – just giving a human voice to the business and creating a space for conversation is still worthwhile, even if it’s mainly for existing customers. So I wouldn’t want to set the bar too high if some busy greengrocer or accountant only has a few minutes to dash off a post!

  7. Kimota wrote on

    Give that man a ceegar…

    The number of times I have had this argument with bosses who obsess over the how cheaply they can get everything. “Yes, I think we should have one of those, but is there a way I can get it cheaper?”

    Quality ain’t cheap and social media is about quality. And talent. And thought leadership. I’ve seen otherwise noteworthy businesses complain that blogging is obviously an overhyped fad when their blog fails after six months of outsourced posts from tired uni students at $20 a pop.

    I know the old mantra is ‘content is king’ but there are still too many who think it is possible to game the system with shortcuts.

  8. Tracey "Biz Doc" Dooley wrote on

    Great post! It’s not just applicable to blog/SEO writing, though…

    I sub-contracted a so-called ‘professional’ writer (with a seemingly good portfolio) via one of those service providers similar to Elance to write a 30-page report for me.

    On top of her taking almost three times the agreed time to do this, the quality was poor. She was so off brief it was scary. There were typos everywhere, and some of the language used was very suspect indeed.

    Worse, having already collected the bulk of the payment due as a deposit, she disappeared. No contact. No one to put things right. No brief fulfilled.

    Later, I found out she had passed off other peoples’ samples in her portfolio as her own.

    I ended up out of pocket for that project. And you can imagine the frustration and disruption caused to my business. Which is what happens to a lot of business owners who think they can save money by going after cheap.

    Listen to experience. Don’t do it: You WILL be left with monkeys if you pay peanuts.

  9. Glenn (Owner) wrote on

    All great comments guys.

    Angus, I agree that there are some pieces that require a little less time. But I think that the only really quick ones are likely to be those where you’re simply linking to some article or site and quickly commenting on it. (And in my experience, even those comments can take a while. Case in point: this comment!!!)

    As it’s important to add value with every blog post, I think, on the whole, even short posts take as much time PER WORD, they just tend to have fewer words.

  10. Kamal wrote on

    ya, I agree with your blog, nice.

  11. Rob McGuire wrote on

    I totally agree with you on this. I was working for an online company that also incorporated a network of blogs and for a while all the blogging was done in house. Not the fanciest of work mind you, but at least the writing was done by people who knew something about the industry.

    Since I’ve left, I’ve noticed a huge difference in the writing on those blogs and it’s obvious the writing has been outsourced to someone who doesn’t use English as their primary language, nor are they all that informed on the industry. All the blogs we built up are now basically just spam and ads now.

  12. Amrit Hallan wrote on

    Although I take up blog writing assignments and have more than 10 satisfied clients I agree with you that if you want to develop your brand as an expert it is always better to write your own blog posts. Having said that, there is no harm in outsourcing your blogging requirements if blogging is not your primary occupation. For instance, Glenn, you say that it takes almost a day for you to complete a blog post. I’m sure you don’t spend the entire day writing the blog post because you must have other professional commitments to — it means you work on a post for a few days and then post it. Blogging outsourcing works best for people who are busy with their own respective professions but would still like to publish regular blog posts on their business blogs for the sake of generating brand awareness and also to generate traffic. If you want to publish small posts every day on your topic and this job can be done by another person I don’t think there is anything wrong in it. Then there are some people who are not comfortable with the language. Even if someone is comfortable, knowing a language doesn’t mean you can write well in it. This leads us to a conclusion that don’t outsource blogging to save money, outsource only when you feel that the writer can really do better than you can.

    Again, having said that, I totally agree that if you pay peanuts you get monkeys :-)

  13. Karin wrote on

    I agree wholeheartedly. Unscrupulous operators who offer extremely paltry pay for writing services show a complete disregard for the craft of writing.

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  16. Greg wrote on

    I think all depends no how a blog owner feels about their blog. If it’s just some crappy cut-and-paste job to get traffic somewhere else (a landing page), then they’ll pay as little as possible.

    I’ve had clients who are like, “this site is my BABY”… those folks don’t bat an eye at paying well for the content.

  17. Mina wrote on

    Unelbivealbe how well-written and informative this was.

  18. Genevieve Fosa wrote on

    That post was right on! I have been through the lists searching for work, and I have written articles for some of those webmasters looking for cheap blog posts. It does take two to three days to write a well researched article with well-ordered ideas, and that reads smoothly. Including appropriate key words for search engine optimization can be at least another hour or two of work. It’s not instant, and it’s not magic. And i don’t need to sit here repeating what you have said. I’m just very pleased that another writer agrees with me.
    Thank you.

  19. Mel Noel wrote on

    I guess the old saying goes, “you get what you pay for”. Very good and helpful post. Always invest wisely when it comes to your business.

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