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Filed under: Ad Copy, Audience, Brochure Copy, Copywriting, Readability, SEO Copy, Web Copy, ,

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  3. OtherAndrew wrote on

    Nice work.

    Really, it’s about being more conversational. We tend to use a similar structure when we’re talking to people – linking our thoughts with words like ‘So…’ when we are trying to lead them to an action or a decision.

    Anyway, just wanted to say you nailed it with this post. See what I did there? ;)

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  6. Pingback: How to avoid ‘hype’ in your sales copywriting

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