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Filed under: Copywriting, Keyword Density, Link Building, Link Popularity, Linking, SEO, SEO Copy, Web Copy,

Comments

  1. Matilda wrote on

    Thanks for this post. An interesting insight and something to beware of for both client and copywriter.
    I wonder if the current obsession with SEO is here to stay.

  2. Glenn (Owner) wrote on

    Hi Matilda. Thanks for your comment. I think the obsession with SEO is here to stay, but I reckon its impact on copy is waning. Already, crap articles don’t get syndicated often by good sites, but are often syndicated by crap sites. So their backlinks are pretty much worthless. (Note that the same doesn’t apply to good articles.) Also, I reckon Google will start to focus more and more on visitor factors when figuring out rankings. So if your site has crap copy, visitors won’t stay for long, click through to other pages, or come back. And that will eventually impact your ranking. Still, I think it’ll be a few years before people realise that crap copy for the sake of SEO just isn’t worth it.
    Cheers!

  3. Des Walsh wrote on

    Another example of the need to educate the market. Which is one of the things some of us are endeavouring to do through a couple of organisations – Social Media Club (we now have one in Brisbane, when will Sydney pick up the ball, Glenn?) and International Blogging & New Media Association.

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