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  1. Louise Desmarais wrote on

    Well said Kerri.

    I have a tiered pricing structure for writing websites and yes, the home page costs more – and your article is clear justification.

    Another point to add is that prime messaging needs to appear above the fold, and often home pages are more than 30 words – particularly if SEO plays a factor. (You may need more words to work keyphrases in smoothly.)
    Depending on masthead etc., it can be challenging to fit the right words into this real estate.

    Thanks for writing this article and to Glenn for posting it!

  2. Karri Flatla wrote on

    @louisedemaris Absolutely agreed re homepage copy length. The homepage has to be short and sweet yet say a great deal … all above the fold if humanly possible. And for some sites, a 2-3 sentence welcome blurb will simply not be enough information for the user.

  3. Benedict wrote on

    I take 2-3 times the amount of time to build a Home or “key” page and of course need to charge accordingly.

    It’s funny how business peple seem to know that a Home page is more important than other pages yet balk at paying more to have it done well.

    Thanks for the article.


  4. Mark wrote on

    Thanks for this post! I’ve always found it very hard when discussing quotes with potential clients to explain why the cost for homepage copywrite is spiked. I know the reasons why myself , but have often failed to communicate this with the client – leaving them feeling that I’m trying to pull a fast one. I’ll definitely use the points you’ve raised here to help put together a sound response in the future. Thanks again for posting.

  5. Matt Pattinson (copywriter) wrote on

    Interesting post on the importance of homepage copy and subsequent costs.

    Enjoyed the read,



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