How many website copywriters does it take to change a lightbulb?
Well… one. It’s pretty easy, after all!
Sorry, I know you were expecting a punchline. But I got you to read past the headline, and that’s a copywriter’s most important job. Especially in web copy, where I have about 3 seconds to grab you.
I piqued your curiosity, and implicitly promised you something quick and easy (a tish-boom punchline).
So now you know I can’t tell a joke. But can you count better than me? Here’s a test…
Want to know a copywriter’s second-most important job? I’ll tell you…
It’s to KEEP you reading. Sounds obvious, but being obvious doesn’t make it easy. There are many techniques involved. Here’s just a few…
Seeds of curiosity
Like light bulbs. And promises that the next paragraph contains more information you want to know.
Starting sentences with conjunctions
Like “And”, “So” and “But”. I did that three times above. Take a look. Can you spot them? They reduce jarring between sentences.
Asking you to do things
Like asking you to have a look for conjunctions at the start of a sentence above.
Mistakes you’ll want to tell me about
I said I started three sentences with conjunctions, and asked you to check, knowing you’d find four. It’s an inconsequential mistake, so it’s harmless. And because I engaged you by asking you to count, there’s a good chance you’d email me to tell me I can’t count. Then we can have a chat…
It’s easy to read because it’s how we speak. And it signals the rest of the page won’t be a drag.
Like these. They shout “SCAN-READ ME! I’m easy to read because all the filler words have been removed!”
Scannable headings that tell the story
Some visitors won’t read even the best copy. (Shame on you!) And for them, I use headings that summarise the story. So they can read just the headings and still understand what I’m rattling on about. Here’s another example of that…
Counting, schmounting! I bet you didn’t notice any of those techniques
Now I’d bet my mother-in-law’s bus-driving licence you didn’t notice any of those things when you first read my copy. But the fact that you got all the way down to here shows your mind appreciated them.
Plus I actually understand your business
I’ve been a full-time freelance copywriter since 2002. And I was a technical writer in the software industry for 9 years before that. And trust me, you can’t survive in either field for very long if you can’t understand your client’s business, their customers, and their customer’s needs.
I’m well edicated too. I done got me a Bachelor of Arts (English Literature and Linguistics) and a Master of Arts (International Communication).
Optimised for search engines too, of course
Of course, if search engine traffic is important to you, I’ll also optimise your website copywriting. More information on SEO copywriting…
So, who’s it gonna be?
So. You could write your copy yourself, or you could hire someone cheaper and get exactly what you pay for. Or you could get me to write your copy, and get something that fits the bill perfectly.
See some samples of my copywriting
Take a look at my copywriting portfolio to see if I’m the web copywriter you’re after.
Or contact me for a web copywriting quote
If you’re after a website copywriter who doesn’t just go through the motions, call Glenn in Sydney Australia on 0413 388 991 or email me for a quote.