October 14th, 2008
!Short post warning! If there’s one piece of advice I’d offer to copywriters (other than embrace SEO), it’d be, “Use more contractions!” I’ve lost count of the number of freelancers who’ve sent me samples chock-full of things like “we will” and “you are” and “we are”. Even fairly conservative audiences like to read the way […]Read more...
May 30th, 2008
We all know the advertising truism: focus on the positives, not the negatives. You’ll sell more by talking up the benefits of buying, than you will by harping on the risks of not. In his book, ‘Scientific Advertising’, legendary ad-man, Claude Hopkins, says: “We are attracted by sunshine, beauty, happiness, health, success. Then point the […]Read more...
May 31st, 2007
I’m proud to announce that Divine Write is partnering with GetUp (Australia’s leading political activism website) in its ‘Oz in 30 Seconds’ competition. The ‘Oz in 30 Seconds’ competition GetUp is inviting every-day Australians to produce an ad that shows their vision of Australia. The Top 10 ads – as judged by the Australian public […]Read more...