May 5th, 2009
Most websites target a variety of audiences. And each is Googling something different. Here’s an example of how to think about keyword analysis, and how to structure your site around your target keywords (using ‘clustering’ or ‘theming’). Please comment Let me know your thoughts. Was this helpful? Any other suggestions? I’d love to hear from […]Read more...
March 19th, 2009
Some of my Twitter followers talk to me a lot I love my Twitter followers (although I hate the term ‘followers’). They’re so helpful and friendly and giving. And I have some brilliant conversations with them. I’d like more of my followers to do the same But I keep seeing the same names and faces […]Read more...
December 9th, 2008
I’m curious. My gut tells me that if the design of your website or brochure is wrong for your audience, you’re wasting your money investing in copywriting. Well, maybe not wasting it, but certainly not making the most of it. First impressions count. And I reckon if your design’s tacky, people will conclude that your […]Read more...
December 1st, 2008
Pay $10 – $25 per blog post?! Wow! Put me down for 200 of those. I imagine they’ll be top shelf link bait! Just what I need for my SEO… C’mon! I know blogging is hard work and takes a lot of time, but do you really think the answer is outsourcing to someone cheap? […]Read more...
November 25th, 2008
Today’s ‘Marketing Pilgrim’ announced: Facebook Note Removes British Juror from Trial WHO removed her?! Unless Facebook has really extended its reach recently, I’m pretty sure IT didn’t remove the juror. I think it’s far more likely a judge did that! The problem with this headline is that it’s written in the active voice but has […]Read more...
November 21st, 2008
In today’s blog post at Search Engine Journal, Ann Smarty reveals results indicating that Google penalizes sites with over-optimized internal links. Specifically, she examined the effect of linking to the Home page using keyword rich anchor text. These results are very instructive (thanks Ann!), and they make a lot of sense. Google is right to […]Read more...
November 13th, 2008
In his acclaimed book, The Adweek Copywriting Handbook, copywriting big-gun Joseph Sugarman likens sales copy to a slippery slide. He says the sole purpose of the headline is to get the reader to read the first line of copy, the sole purpose of the first line of copy is to get the reader to read […]Read more...
November 3rd, 2008
I read an interesting blog post today: Low value content is destroying your website. The guts of the post: most pages of most websites are low value. People hardly ever visit them, and if they do stumble upon them, they tend not to return. Only a handful of pages are visited often. Furthermore, “… what […]Read more...
October 31st, 2008
I’m ashamed to say it, but many SEOs are just plain dishonest. They know that Search Engine Optimization (SEO) is an utter mystery to most of their customers, and that nobody outside of Google really, truly knows Google’s ranking rules. So they lie. And they get away with it. This article lifts the lid on […]Read more...
October 28th, 2008
Article marketing, article PR, article submission, article distribution… Whatever you want to call it, it’s a great way to generate backlinks. But are those backlinks really of any use? I decided to find out. For quite a few years now, I’ve been using article PR as a link building method. For an SEO copywriter, it […]Read more...