July 15th, 2015
I’ve been an SEO copywriter since 2003. I promote myself as an SEO copywriter, and a lot of my work is for clients who want SEO copywriting. So what I’m about to tell you may come as a bit of a surprise… SEO copywriting isn’t as important as you think. Certainly not as important as you’ve been […]Read more...
February 14th, 2014
I received an email asking for SEO copywriting advice This morning I received an email from a psychologist and writer who’s about to publish a book. She asked an interesting question, and I couldn’t help but blog my answer. Here’s the question I am a psychologist and writer and am about to publish a book […]Read more...
March 21st, 2013
I received an email this morning: “Hi Glenn, before i buy, is your seo copywriting book updated re panda? The table of contents looks fab and I am sure its useful but am wondering, is this book updated, given all the changes about organic content since Panda? Thanks” Now I’ve been pretty quiet on the […]Read more...
Radio interview: What are SEO & SEO copywriting? How did I get into both? And how did my big mouth get me fired?October 12th, 2010
I was recently interviewed by the very wonderful Serena Star and Johny B at Bondi FM. Have a listen if you’re keen to hear an intro to SEO and SEO copywriting, or if you’re keen to hear how I made a start in (was pushed into) the industry. Note that Serena runs a couple […]Read more...
April 14th, 2010
This is just a quick screencast illustrating how to use Wordle word clouds to tell what your copy is optimized for. This is something good SEO copywriters have been doing for quite a while, so there’s nothing new here. (One of the main reasons I’m posting it is so I can link to it for […]Read more...
March 22nd, 2010
Google’s Head of Spam, Matt Cutts, recently revealed what SEO copywriters have known for years: including generic product copy (e.g. manufacturer supplied) in your product descriptions can cause problems with your search ranking. So yes, you’re far better off writing your own product descriptions. Don’t worry, it’s not as scary as it sounds! I know […]Read more...
March 19th, 2010
An aspiring copywriter emailed me today with a question. I thought my answer might be useful to others. (Sorry, I’ve done this twice in a row now!) The Question Is web content writing different from web copywriting? Are there different skill sets involved? My Answer Thanks for your email. Unfortunately the answer is yes. Some people […]Read more...
November 20th, 2009
I’ll keep this short ‘n sweet: I’ve FINALLY release my new ebook, ‘Practical SEO Copywriting’. It captures most of what I know about SEO copy. Not just the theory, but the practice. How to do it right. How to handle the difficulties. And most importantly, how to balance the needs of Google against the needs […]Read more...
June 10th, 2009
The following four pieces of copy support a theory I’ve written about in a guest post at Science for SEO. The thrust of that post is that helpful, informative copy naturally contains the elements the search engines look for when assessing relevance. And now that the search engines are smart enough to find those elements, […]Read more...