October 20th, 2010
I’ve blogged a few times (and ranted many more) about the need for more readable writing, despite certain rules. Shame I didn’t put it quite this eloquently… What are your pet pedant peeves? What grammar Nazi laws annoy you the most? Please comment. Mine’s the one that forbids me to start a sentence with a […]Read more...
February 3rd, 2009
“What’s more”, “Nevertheless”, “Of course”, “Needless to say”… Why do some reviewers think these devices are too informal for sentence-starters? Oh, and let’s not forget “Importantly”, “Just as importantly”, “Additionally” and “Furthermore”! I wouldn’t say it happens all the time, but enough to make me wonder. After pointing to something in my copywriting portfolio and […]Read more...
November 25th, 2008
Today’s ‘Marketing Pilgrim’ announced: Facebook Note Removes British Juror from Trial WHO removed her?! Unless Facebook has really extended its reach recently, I’m pretty sure IT didn’t remove the juror. I think it’s far more likely a judge did that! The problem with this headline is that it’s written in the active voice but has […]Read more...
November 21st, 2008
In today’s blog post at Search Engine Journal, Ann Smarty reveals results indicating that Google penalizes sites with over-optimized internal links. Specifically, she examined the effect of linking to the Home page using keyword rich anchor text. These results are very instructive (thanks Ann!), and they make a lot of sense. Google is right to […]Read more...
November 13th, 2008
In his acclaimed book, The Adweek Copywriting Handbook, copywriting big-gun Joseph Sugarman likens sales copy to a slippery slide. He says the sole purpose of the headline is to get the reader to read the first line of copy, the sole purpose of the first line of copy is to get the reader to read […]Read more...
October 14th, 2008
!Short post warning! If there’s one piece of advice I’d offer to copywriters (other than embrace SEO), it’d be, “Use more contractions!” I’ve lost count of the number of freelancers who’ve sent me samples chock-full of things like “we will” and “you are” and “we are”. Even fairly conservative audiences like to read the way […]Read more...
November 28th, 2006
It’s been a while since my last post. Sorry! But I have a good reason, honest… As you’ve probably already guessed from my headline, Divine Write has launched a copywriting forum. It’ll interest copywriters, business owners, marketing managers and webmasters most, but ‘regular’ writers will also find it useful (I hope). Current forums include: General […]Read more...
October 19th, 2006
Although you shouldn’t get too hung up on keyword density (see my previous post on SEO copy keyword density for an explanation), if you’re aiming for a density of around 2-3%, you’ll find that this isn’t easy to achieve, without compromising the readability of your copy. The easiest way to do it is to be specific. […]Read more...