August 5th, 2015
Clickbait, schmickbait! I hate the term. All web headlines should be clickbait. That’s their whole fucking point. If they don’t get people to click, they’re not doing their job. Calling them clickbait is like calling newspaper headlines ‘keepreadingbait’! Of course, I understand ‘clickbait’ is a label for a particular style of headline, usually associated with a particular sort […]Read more...
November 25th, 2008
Today’s ‘Marketing Pilgrim’ announced: Facebook Note Removes British Juror from Trial WHO removed her?! Unless Facebook has really extended its reach recently, I’m pretty sure IT didn’t remove the juror. I think it’s far more likely a judge did that! The problem with this headline is that it’s written in the active voice but has […]Read more...