November 13th, 2008
In his acclaimed book, The Adweek Copywriting Handbook, copywriting big-gun Joseph Sugarman likens sales copy to a slippery slide. He says the sole purpose of the headline is to get the reader to read the first line of copy, the sole purpose of the first line of copy is to get the reader to read […]Read more...
October 14th, 2008
!Short post warning! If there’s one piece of advice I’d offer to copywriters (other than embrace SEO), it’d be, “Use more contractions!” I’ve lost count of the number of freelancers who’ve sent me samples chock-full of things like “we will” and “you are” and “we are”. Even fairly conservative audiences like to read the way […]Read more...
May 30th, 2008
We all know the advertising truism: focus on the positives, not the negatives. You’ll sell more by talking up the benefits of buying, than you will by harping on the risks of not. In his book, ‘Scientific Advertising’, legendary ad-man, Claude Hopkins, says: “We are attracted by sunshine, beauty, happiness, health, success. Then point the […]Read more...
March 31st, 2008
Just read some very interesting statistics presented by one of my favourite writers, Gerry McGovern. (The statistcis weren’t from his research; he was just discussing them.) According to a February 2008 study published by the Association of National Advertisers and Forrester Research, “Sixty-two percent of marketers believe traditional television advertising has become less effective in […]Read more...
May 31st, 2007
I’m proud to announce that Divine Write is partnering with GetUp (Australia’s leading political activism website) in its ‘Oz in 30 Seconds’ competition. The ‘Oz in 30 Seconds’ competition GetUp is inviting every-day Australians to produce an ad that shows their vision of Australia. The Top 10 ads – as judged by the Australian public […]Read more...
November 28th, 2006
It’s been a while since my last post. Sorry! But I have a good reason, honest… As you’ve probably already guessed from my headline, Divine Write has launched a copywriting forum. It’ll interest copywriters, business owners, marketing managers and webmasters most, but ‘regular’ writers will also find it useful (I hope). Current forums include: General […]Read more...