Virgin Broadband offers mobile broadband solutions for laptops and tablets.
What they needed
In 2007, one of Virgin’s Australian digital agencies, Freestyle Media, contacted me because Virgin needed SEO web copy to help it rank in customer searches for “wireless broadband” and related terms.
What we did
Over a period of a couple of weeks, I wrote 24 pages of SEO copy supporting the Virgin Broadband offering.
Importantly, the client supplied very little beyond the list of pages they wanted written, the target keywords for each page and the details of the broadband plans on offer. It was up to me to decide exactly what to write for each page, and to research the technical detail required to write it.
For example, the client told me only that they wanted “a page on Mobile Broadband” and that it had to target the phrases “Broadband Mobile”, “Broadband roaming” and “Broadband Mobile phone”. I decided to write a page (the 3rd page in the sample below) discussing what mobile broadband is, how fast it is, and how much you can download with it. I had to research all the peripheral technical detail (3G details, how it works, advertised speed vs actual speed, download quotas, etc.).
What the client thought
“Glenn, I really like it! You have hit the style on the head.”
James Ward, Chief Operations Officer, Freestyle Media
Read a sample
Think we can help you in a similar way? Contact me for a quote
If you’re after a world-class copywriter or web designer who goes well beyond mere copywriting and design, call Glenn in Sydney Australia on 0413 388 991 or email me for a quote.