Toyota is one of the world’s largest car manufacturers.
What they needed
In 2006 their web design company, Hothouse Interactive, engaged Divine Write to write new web copy for 20 Toyota vehicle websites. They also had me write copy for various microsites, EDMs, animation scripts, press releases and virtual tours.
What we did
Over a 6 month period, I wrote approximately 300 pages of high quality vehicle copy. The client provided minimal direction, beyond vehicle specifications and a list of features they wanted to highlight for each vehicle. It was my responsibility to translate this data into benefit-driven copy that prospective buyers would find compelling.
What the client thought
“Glenn Murray at Divine Write has been an efficient and reliable resource to work with, to say the least. I felt extremely confident when outsourcing work to him for Toyota – one of our biggest and most important clients. Glenn is extremely organized, dedicated and dependable when working to deadlines, and I have greatly appreciated his constant attention to detail. I would recommend Glenn for any variety of projects, as he is creative and versatile, and he adapts very well to the needs of his clients. He has always walked the extra mile to meet particular needs, and I would be happy to use him again for future projects.”
Hayley Browne, Toyota Account, HotHouse Interactive Pty Ltd.
Read a sample
Think we can help you in a similar way? Contact me for a quote
If you’re after a world-class copywriter or web designer who goes well beyond mere copywriting and design, call Glenn in Sydney Australia on 0413 388 991 or email me for a quote.