A 12-person software company. For confidentiality reasons, we’re not allowed to name them, but we can tell you they get a lot of traffic:
What they needed
We manage conversion optimisation for the company. The CEO told me, “If you think a change will deliver benefits, just do it. Don’t ask. Unless it poses big risks.”
What we did
We’re constantly running experiments to optimise conversion. Recently we wrote the copy for, and redesigned, their main sales page, then ran a split test to compare its conversions vs the original sales page. Here are the results:
More importantly, here’s the difference it will make to our client’s monthly revenue (USD$):
Incidentally, we also created the experiment tracking spreadsheet (complete with in-built statistical significance calculator), and set up, and continue to administer, the company’s JIRA Cloud and Slack projects.
Think we can help you in a similar way? Contact me for a quote
If you’re after a world-class copywriter or web designer who goes well beyond mere copywriting and design, call Glenn in Sydney Australia on 0413 388 991 or email me for a quote.