Pearing provides software solutions to complex technical problems. But not in the usual way. They get customers to present their problems, then Pearing’s stable of freelance software engineers pose a variety of different solutions. The customer chooses the solution they like best, and the software engineers sub-contract directly to that customer. Pearing provides the workplace and resources to complete their projects – and to pursue their own independent projects – all free. It’s able to do this because the Australian Government covers its costs (through the R&D Tax Offset).
What they needed
In 2011, Pearing needed a script for a demo video targeting contractors, and home page copy targeting clients.
What we did
As you can see from the outline above, the client’s offering is a new – and very unorthodox – way of doing things. I needed to explain the setup in a way that would foster understanding and eliminate suspicion.
I planned the client’s home page layout, wrote their home page copy, and wrote a 1min 35sec script for a demo video. (I also recorded this script using my own voice so the client’s video team would understand its timings, intonation, etc.)
What the client thought
Warwick Hall, Chairman.
Read a sample
Home page wireframe & copy:
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If you’re after a world-class copywriter or web designer who goes well beyond mere copywriting and design, call Glenn in Sydney Australia on 0413 388 991 or email me for a quote.