From its clinic in Bentleigh, Victoria, Bayside Psychotherapy offers a blend of counselling, hypnotherapy, mindfulness therapy and psychotherapy services. The owner also operates a physiotherapy service, Brighton Bay Physiotherapy. We regularly work for both companies.
What they needed
In 2010, Adam contacted us because he wanted to improve the SEO copywriting on the important pages of both his websites (for both readers and search engines). His sites were ranking well, but his copy was overloaded with keywords and was very unfriendly for readers, and therefore not very compelling. He was also worried his psychotherapy website might be mistaken for an affiliate landing site, because it contained numerous affiliate links to audio downloads, and these links were very prominent on the page. He urgently needed advice on how to eliminate this risk.
Since then, Adam has sought our help with a great deal more copy and design, and continues to work with us to this day.
What we did
Initially, we rewrote the SEO copy on his two flagship pages, and completely redesigned his psychotherapy home page, so that his services became the focal point, yet the affiliate links were still prominent enough to continue generating revenue.
We’ve since written a great deal of SEO copy and sales letter copy for both businesses, as well as brochure copy, meta tag copy and auto-responder copy. We’ve also updated the design of both websites; Adam wanted to modernise his websites and make them responsive for mobile, and he’d also stopped selling affiliate products because he’d developed his own hypnosis MP3s.
Most recently, we consulted on calls to action and designed signage for the company’s new clinic in Bentleigh.
All of this work required a clear understanding of the benefits of psychotherapy and physiotherapy. This was particularly challenging for the psychotherapy business, because the benefits are subtle and difficult to grasp, and even more difficult to convey.
What the client thought
“Glenn and Ian have been our go-to guys for web design and any sort of copy for more than 5 years. Their work alone has increased our conversion rate by 40%, and they’re great guys to work with too. We’d never want to go elsewhere.”
Adam Szmerling, Owner, Bayside Psychotherapy.
See some samples
Original website redesign:
Second website redesign:
Sample of SEO web copy:
Think we can help you in a similar way? Contact me for a quote
If you’re after a world-class copywriter or web designer who goes well beyond mere copywriting and design, call Glenn in Sydney Australia on 0413 388 991 or email me for a quote.