apg homes is one of Perth’s leading new home builders, delivering WA’s most innovative new home and narrow lot designs.
What they needed
apg needed copy for their new website, two autoresponder email campaigns, and a booklet to help customers choose fixtures and fitting for their new home. But they wanted more than just the writing. They wanted guidance on what NEEDED to be written, how it should be presented, and even (in the case of their email campaigns) advice on the logic of their autoresponder sequence.
What we did
- More than 30 pages of web copy for the apg homes website (sample pictured below)
- Completely new copy for more than 50 emails and advice on the autoresponder logic
- Planning and copywriting for a 27-page booklet to help customers choose fixtures and fittings for their new home
- Copy-editing / rewriting of a 16-email autoresponder series (sample pictured below)
What the client thought
“Just want to let you know that the copy sent through was excellent and we will be adding it to our site, with only a few minor adjustments, very soon.”
Carla Italiano, Marketing Coordinator, apg homes.
Read a sample
‘building with apg’ page:
Email ‘editing’ – Before and after of some emails, showing more than just editing:
Think we can help you in a similar way? Contact me for a quote
If you’re after a world-class copywriter or web designer who goes well beyond mere copywriting and design, call Glenn in Sydney Australia on 041 3 388 991 or email me for a quote.