November 6th, 2013
After being called an “arrogant asshole” by the CEO of Ragan.com and PRweb.com, I was ready for a lift. And today I got it. This tweet… I happened to see a tweet from Sarah Townsend, a freelance copywriter in the UK: As a big proponent of conversational copywriting, I was quick to click. What I […]Read more...
November 4th, 2013
Ask the Grammar Geeks Need help with a grammar or punctuation problem? Post it on my new Grammar Advice Google+ community, and our Grammar Geeks will help you out. Here are our geeks… Glenn Murray (me) – Copywriter, Divine Write I’m a specialist website copywriter, from just north of Sydney. I started Divine Write in 2002, […]Read more...
October 31st, 2013
I was surprised when I read a great post on Ragan.com Recently I read a great post on Ragan.com. And I was surprised. Not that the author wrote a great post. He’s a great writer. (G’day David! :-) What surprised me was that a post of this quality saw the light of day on Ragan. […]Read more...
October 24th, 2013
Back in April, I blogged about my copy deck. I compared the traditional agency copy deck to my wireframe approach, and suggested it’s best to format the copy much as you expect it to appear when live. Like this: Rather than something like this: Most freelance copywriters who read my post agreed with me. But […]Read more...
October 23rd, 2013
Divine Write has picked up another ‘Honorable Mention’ on AWWWARDS.com. This time for the Green Buildings responsive site we designed and built for the Australian Trade Commission (Austrade). The design (click to zoom)… Visit the live site… Vote for us If you have 5 minutes we’d appreciate your vote. We’d love to win Site of the […]Read more...
October 16th, 2013
We just saw the new TechCrunch web design. Ian said: “Meh! They should have given it to us!” He bet me $50 he could do better in an hour. I didn’t doubt it for a second, but I thought it’d be a bit of fun, so I took the bet. 55 minutes later… (click to […]Read more...
October 16th, 2013
In very simplistic terms, Google+ is Google’s version of Facebook. Like Facebook, you can post an update, and people can comment on it. You can also share and comment on other people’s updates, Like people (although in Google+ you add them to a circle), and create custom lists of people (a circle for friends, a […]Read more...
October 15th, 2013
Confused about how to deal with punctuation inside quotes? What about quotes within quotes? You’re not alone. This is one that always gets me, so I decided to blog about it. Hopefully that’ll learn me enough to remember it. American use The boy said it was “the last slice of pizza.” “There’s no more pizza […]Read more...
October 14th, 2013
Last week, I was interviewed by Balsmiq about the way I use their Mockups software to write copy in a wireframe format. One of their questions was, “What inspires you?” As part of my answer, I listed 5 people who’ve made a big impact on me as a professional, but I didn’t expand. It struck me […]Read more...
October 11th, 2013
Yesterday I posted an update on Google+ about writing copy within a wireframe. Two of my favourite copywriters, Kate Toon and Anna Butler, asked some very good questions in the comments. I thought I’d write a blog post to answer them properly. Kate’s question “Do you charge extra for the wireframes or include it in […]Read more...