January 28th, 2014
An aspiring copywriter emailed me for advice, recently. I sent a helpful 172-word reply, then he took 18 days to say thanks… Is that a bit rude? Or am I just expecting too much? Just as importantly, is it a trend? A guy claiming to be an adult industry copywriter messaged me on Facebook back […]Read more...
January 21st, 2014
So Matt Cutts, head of Google’s web spam team, is taking aim at guest blogging. And well he should. Way too many SEO spammers are doing it, and the massive amount of rubbish they’re posting is clogging up the internet. But that certainly doesn’t mean guest blogging is dead. What did Matt say? He’s been […]Read more...
January 10th, 2014
A few years back, I wrote a comment on a Copyblogger post I talked about building links by writing blog posts that target other copywriters (as opposed to clients). Here’s my comment… Jonathan read it, and asked me for some advice This morning, I received an email from a nice fella, Jonathan, who’s just starting […]Read more...
December 17th, 2013
This is a question I’ve thought long and hard about, over the last 11 years. My answer? I don’t think it does. Here’s why… When you quote fixed prices, clients focus only on the cost Perhaps an hourly rate would have been limiting in the early days, but not anymore. I used to work to […]Read more...
December 12th, 2013
A lot of aspiring freelance copywriters ask me who they should target with their marketing. Who’s most likely to pay for copy? I’ve always told them to start with real estate agents, because that’s where I got my start. But I’ve never spent any time actually looking at my records. Never analysed where most of […]Read more...
December 9th, 2013
Yesterday, I saw the above sticker on a ute at McDonald’s. I posted it in the Australian Copywriters community on Google+. A few people complained to the community owner about it, and one posted comments accusing me outright of sexism. The post was subsequently deleted. Is the cartoon sexist? The illustration itself depicts two (clothed […]Read more...
December 4th, 2013
I’ve run Divine Write since 2002, and I’ve been blogging for most of that time. (Although until about 2006, I didn’t call it a blog. I just wrote articles and published them on static pages on my site.) I thought it might be interesting to look at which posts have been my most popular. Last […]Read more...
November 21st, 2013
Want to become a copywriter? Here are a few important tips that will help you on your way. 1) Choose stylish parents 2) Smile under pressure 3) Stay in shape 4) Get to know the products you’ll be writing about 5) Never forgive poor spelling 6) Be prepared to work […]Read more...
November 19th, 2013
A copywriter will always take longer than you expect. Why does copywriting take so long? Copywriting is more than just typing. And more than just creating sentences and paragraphs. Copywriting involves understanding the subject matter, understanding the client, understanding the reader, planning an approach and structure that satisfies all three, asking questions, writing the piece, […]Read more...
November 7th, 2013
Today, I read a rant about writers and readers by Jane Gilmore, editor of The King’s Tribune. And now I’m pissed. She complains: “…every outlet is struggling to cover costs. No one is deliberately devaluing the writers who are our bread and butter.” Then she tells writers: “Don’t promise an article and deliver it late, […]Read more...