September 21st, 2016
Before I started my copywriting business in 2002, I bought all the usual tools. A solid Windows PC, a printer, a landline phone, a fax, some office furniture, a paper diary, a good pen, a bookshelf, a filing cabinet, a whole heap of power boards, some business cards and countless other bits and pieces. And after spending all […]Read more...
July 11th, 2016
I’m obsessive about facts I’m obsessive about many things. From finding exactly the right phrasing for a job to upgrading everything in exactly right order in Clash of Clans. But I’m particularly obsessive about facts. As a freelance copywriter, I have to write about something new every day. And to do that credibly, I have to learn a […]Read more...
June 30th, 2016
A question from an aspiring copywriter This morning an aspiring copywriter asked me: “You mentioned you had no formal training in copywriting. Where did you learn the technique when you just started out? Books? The internet?” As always, I ended up with an essay for an answer, so I thought I’d share it here… My […]Read more...
March 11th, 2016
I’m a little obsessive. It manifests in a lot of ways, but religiously tracking stuff is one of the big ones. The distances I walk, and how long it takes me. My weight. The aisles things in my shopping list are in. How long since my son broke his leg. How long since I last snapped at […]Read more...
November 24th, 2015
I really wanted to like Office 365. I’m a Word power user; I’ve used it as a professional writer and a tinkering geek for 20+ years, doing a lot more than just writing (e.g. fields, macros, templates, styles, etc. to automate proposals). Stuff like this… I still think it’s the best word processor out there. […]Read more...
November 17th, 2015
I’ve never really talked about my personal problems here Sure, I’ve blogged about the challenges of working from home, and I’ve laughed at my obsessiveness and my social awkwardness. But it’s all been pretty light-hearted. That’s because I’ve always wanted prospective clients and other copywriters to assume I enjoy a comfortable, happy lifestyle as a […]Read more...
October 16th, 2015
Most of my clients want conversational copy. They’re happy with contractions, incomplete sentences and sentences that start with conjunctions. That sort of thing. They know it’s all about keeping the reader reading. But very few are prepared to take the next step. To say, “fuck it, I’m gonna make a real statement here!” (Not necessarily by […]Read more...
September 17th, 2015
Why I did it, what’s good and bad about it, and a few handy tips in case you’re planning to do it yourself.Read more...
August 5th, 2015
Clickbait, schmickbait! I hate the term. All web headlines should be clickbait. That’s their whole fucking point. If they don’t get people to click, they’re not doing their job. Calling them clickbait is like calling newspaper headlines ‘keepreadingbait’! Of course, I understand ‘clickbait’ is a label for a particular style of headline, usually associated with a particular sort […]Read more...
July 27th, 2015
Are you a great writer who wants to become a great copywriter? I’m after an apprentice copywriter. Someone I can train up to be as good as me. Hopefully someone who’ll stick with me for a long time. Why an apprentice? I’ve tried outsourcing to experienced copywriters in the past, and it just doesn’t work. […]Read more...