July 6th, 2015
This post isn’t about copywriting. (Although I think the authors below would probably make great copywriters.) It’s a celebration of some amazing fiction writing. Some of it so good it made me cry. If you like this sort of stuff, make sure you join my Writers’ Writers community on Google+, a place where we talk about […]Read more...
July 2nd, 2015
A guy applied for a freelance copywriting job with me many years ago, and I turned him down. In return, he abused me, and mocked my portfolio, suggesting it wasn’t really copywriting. Although I knew he was striking out because I’d hurt his pride, and I’ve never questioned my writing skills, his comments stuck with […]Read more...
June 26th, 2015
The other day, a prospect called after visiting my website, and asked me if I do IT copywriting. WTF?! Didn’t they notice I used to be a technical writer in the software industry? For 9 years?! Didn’t they notice all my IT clients? Didn’t they notice all the IT copywriting samples in my portfolio? Surely […]Read more...
June 22nd, 2015
As a copywriter and word-nerd, I’ve always loved coming up with domain names. It’s strangely liberating, and it allows me to combine my creativity and love of tools. (Watch this video I recorded back in 2009 to see how – How to come up with a great domain name – even if you’re creatively challenged!) […]Read more...
June 18th, 2015
I’m always disappointed if a client doesn’t like my first draft. But I’m rarely offended (anymore). Because usually they have a good reason. It’s not always clear what that reason is, but I’ve learned over the years that if a client doesn’t like what I’ve written, it’s usually because I’ve missed the brief somehow. For example, I wrote some IT […]Read more...
June 16th, 2015
I get quite a few requests for a quote on ‘technical writing’. But 9 times out of 10, what those clients really want is technical copywriting or IT copywriting. Yes, there’s a difference. But more on that in a second… First, I just wanted to say I completely understand why clients ask for technical writing, even […]Read more...
June 12th, 2015
A lot of my clients are startups and SOHOs. But they operate businesses that need to appear bigger and more established than that. They’re not like me, a freelance copywriter. It’s fine for me to say I work alone, because that’s what people expect of a freelancer. Indeed, I celebrate it. My clients like to know it’s […]Read more...
June 4th, 2015
I’m obsessive. And a little extreme. In most things, it’s all or nothing. I don’t know if it’s because my dad always said, “If it’s worth doing it’s worth doing properly”, but that’s certainly how I look at things. Actually, now that I think about it, I’m pretty sure it’s not because he said that. […]Read more...
June 3rd, 2015
I received this email from an aspiring copywriter named Chelsea last night. I thought it and my answer might prove helpful for other up-and-coming writers. The email from an aspiring copywriter… “I’ve watched your Youtube videos on your tips for new copywriters. I want to thank you, as I have learned quit a bit. I have […]Read more...
May 29th, 2015
It’s been 2 years in the making, but I’ve finally finished it. The 3rd edition of my SEO ebook, ‘SEO Secrets’. But this time I’ve done things a little differently… In the past, I’ve always just given my ebooks a page here on the Divine Write website. For this release, I had Ian design me a dedicated, […]Read more...