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SEO Trade Secrets
August 24th, 2006About 80% of website traffic comes through search engines. And research shows, if you’re not on the first 2 pages, most people won’t find you. This article isn’t about how to achieve a high ranking. That topic has been done to death over the past few months. We all know the basics now… Submit your […]
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10 Things You Should Expect From Your Website Copywriter
August 23rd, 2006As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. But in such a relatively […]
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Writing Helpful Web Copy – A Minimalism Checklist
August 22nd, 2006Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is quick and convenient, and they can jump from site to site instead of walking from store to store. Web savvy customers don’t need to be patient, studies […]
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Writing Newsletters – Tricks of the Trade
August 21st, 2006Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right. Television, radio, and print advertising are often too […]
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No More Estate Agent Fees – Writing great property descriptions
August 20th, 2006The recent property boom has a lot of people thinking of selling. Unfortunately, the costs of selling can really eat into your profit. There’s nothing we can do about stamp duty, but one cost we can avoid is real estate agent fees. By selling your house yourself rather than paying a real estate agent, you […]
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10 Tips for Technical Writers
August 19th, 2006Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing career. Follow a sensible career path…STEP 1: Start in a team STEP 2: Stay only just long enough STEP 3: Manage […]
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Technical writers – a necessary evil
August 18th, 2006Technical writers are necessary because someone has to write the user doco. The programmers and managers sure as hell don’t want to. This is actually part of the reason that you’re evil, too. In my experience, most programmers and managers think that they could write the manuals if they wanted to… they just don’t want […]
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