April 3rd, 2018
I just returned from 2 weeks in China, where I was training some English-speaking writers. What an eye-opener! And not just because it’s an amazing country with an entirely different culture and a couple more people than Australia. I learned three quite unexpected things in my time there. First, I don’t like eating guts I […]Read more...
December 6th, 2017
I’ve said in the past that I don’t care what qualifications aspiring copywriters have. And I still don’t. When I’m looking to outsource or employ someone, all I care about is their portfolio and their attitude. I’ve also said in the past that if you’re considering training because you want to learn to be a […]Read more...
November 29th, 2017
I just bought some new boxers. Silky smooth, fitted bamboo. Lovely stuff! They’re so good, I even signed up for a productreview.com.au account, and wrote a long review of them (click to zoom on this an all other images): So? Well, it’s relevant from a copywriting point of view, because of this bit in my review: You […]Read more...
November 2nd, 2017
This post answers a question that’s never asked. It discusses job titles most people have never heard of. And it details a service no-one ever Googles. But it may well be the most important post I’ve ever written. Let me start with the question: Who should plan the layout, functionality, navigation and structure of your […]Read more...
December 3rd, 2016
I don’t normally publish guest posts, but when a friend of mine, David Garden, sent me the below, I thought it was worth making an exception. He’s dug up some interesting About Us page examples, with a range of pros and cons. Over to you David… As you know, about us pages are important. Maybe even […]Read more...
November 2nd, 2016
Things are a bit quiet here, after my recent holiday, so we’re running a special. For the next 7 days, you can get your copy and design jobs done for just $99/hr. That’s nearly half price! See some of our work Copywriting portfolio… Design portfolio… Fixed price quote, if you like Even if you want […]Read more...
October 26th, 2016
Rules are great. Blind adherence to the rules? Not so much. As a copywriter, you’re constantly breaking rules. You’re a grammar rebel. You have to be. Otherwise you bore the shit out of people and they go buy from someone else. Sure, you need to know the rules before you break them, but you definitely can’t […]Read more...
October 21st, 2016
Just a quick one today. I was doing the accounts and ran a Toggl report to see my billable hours for the year to date. i.e. Time I’ve spent actually copywriting, as opposed to quoting, discussing prospective jobs, maintaining my website, blogging, using social media, scratching my bum, taking early-marks and so on. Here’s that report (click/tap to […]Read more...
October 19th, 2016
Every other day, someone asks me how much I charge to write articles. They don’t always call them that – they might call them newsletters or blogs – but however they label it, that’s what they mean. Trouble is, when I ask them to show me a sample of what they’re after, quite often what they […]Read more...
October 14th, 2016
Most freelance copywriters who hit me up for work are pretty good writers. Some are actually great. But I still haven’t outsourced any work for years. Here’s why… Being a good writer – even a great writer – is only half the battle. If that. The real challenge for most of my jobs is figuring […]Read more...